As brands work to build strong connections with their customers, genuine customer advocacy has become a driving force behind sustainable growth
One great way to get closer to unlocking customer advocacy is through gifting. Who doesn’t love a good gift?
Continue reading “10 Effective Gifting Platforms to Boost Customer Advocacy”
Small teams often only hire 1 to 2 marketing generalists for the first few years of their business. With limited time and resources, the marketers filling these roles are hit with immediate challenges. While it can seem tough at times, getting great results is possible. How? By prioritizing customer advocacy.
Continue reading “Navigating Customer Advocacy: 4 Tips for Smaller Teams to Make a Big Impact”
In the past few years, influencer marketing has made quite a splash in the ever-changing marketing pond. It has quickly become a leading factor in the competitive marketing field, as it was valued at a record $16.4 billion in 2022.
As this trend continues upward, about 1 in 4 marketers have turned to influencers to see if they are worth the hype. What’s become clear is that simply paying an influencer to promote a brand may not be the most effective approach. It might appear that way from the outside, but there’s much more to the story. Continue reading “Why the Future of Influencer Marketing is Really Advocacy Marketing”
You read right, this isn’t some clickbait switcheroo here. When adopting a customer advocacy strategy, many businesses will often say they are super “customer-focused” or “customer-obsessed” as a declaration of just how much value they strive to add to their dear customers’ shopping experience. And though these terms and others like it may be used interchangeably with the smallest degree of nuances, Continue reading “Why Your Customer Advocacy Strategy Shouldn’t Only Be Customer-Focused”
Nowadays, it takes more than freebies and discounts alone to get your customers to click the “buy now” button. Between bad actors trying to steal your customers’ credit cards and inflation dealing a heavy blow to their bank accounts—people are clutching their pocketbooks tightly, now needing more compelling reasons to part with their cash than ever before. Getting people to believe in the value you offer starts with gaining their trust via customer advocacy.
Continue reading “5 Reasons Your Marketing Strategy Needs Customer Advocacy”
It’s about that time! The holiday season is upon us! If you’re looking for the perfect gift for your marketing team (and cash bonuses are out of the question) consider getting them the 2nd most requested thing on their list: customer advocacy software!
