So your super promising lead has gone cold… You’ve put in all the effort to capture their attention, nurture the relationship, and guide them along your predefined sales journey.
But it suddenly came to an abrupt halt. It’s a frustrating experience that many of us encounter. When 91% of marketers say lead generation is their most important goal, it’s never a good feeling when one slips away.
Continue reading “Revive Your Leads: Discover How to Reignite Their Interest with Targeted Content”
An up-and-coming strategy making its way into many marketing toolboxes is the microsite.
This powerful marketing lever offers a focused approach to highlight and showcase a specific area of your choosing. They give you a dedicated page to tailor your message and speak directly to your target customers—without the distraction of other tabs, like the main navigation on your primary website.
Continue reading “3 Ways to Leverage a Microsite in Your Marketing Strategy”
Having an engaged and enthusiastic customer base is crucial for business success—I think you would agree. However, getting your customers to participate in surveys and share feedback can be…quite challenging. Less than 10% of consumers actually leave unprompted feedback, yet customer reviews can increase conversions by a whopping 270%.
If we consider the best marketing strategies as Marvel’s infinity stones, then case studies would bear the same weight as the highly sought-after purple power stone. They give you the power to harness the persuasive force of real-world examples and success stories. With case studies, you can showcase the tangible benefits of your offers, which can help build trust with potential customers.
Continue reading “Use These 4 Tips to Make Case Studies Effective in Your Marketing Strategy”
A recent survey concluded only 46% of consumers trusted advertising on television, while a mere 19% trusted social media ads.
There’s no question—these numbers are bad.
So how do you close the massive percentage gap and boost potential customers’ trust in your offers? Whether you are advertising on the internet, in a magazine, or even on television, you need to be prioritizing testimonial advertising to put the numbers in your favor.
Have you been feeling that deals are harder to close lately? Or when you do get to that crucial signing point, the deal falls through at the last minute? Between the signs of recession, a world still adjusting to a post-pandemic normal, and an ever-changing B2B tech landscape, your buyers are more hesitant than ever.
