Did you know that your sales team has a secret weapon that can significantly boost their effectiveness and drive a higher conversion rate? If you thought that marketing collateral was solely the domain of the marketing department, think again. What’s no secret is having a well-equipped and strategic sales team is vital for driving business growth and success.
Continue reading “4 Ways Your Sales Team Should Leverage Marketing Collateral in 2023”
Receiving negative feedback of any kind can be a difficult pill to swallow—especially with how rude some people can be.
But it doesn’t have to all be doom and gloom. Getting negative reviews is part of putting any offer into the marketplace. It’s likely impossible to appease every single person that buys into what you’re selling. The reality is, 95% of users are likely to share bad experiences, while only 87% are inclined to publish the good.
Continue reading “4 Reasons Why You Should Embrace Negative Feedback”
“How do I know if UserEvidence will deliver results for my business?”
It’s a great question and one we hear time and time again—along with a few others. So we decided to round up all the common questions we receive about our platform, and give you a quick guide to make it simple.
You’re about to read the answers to hot questions like:
In today’s digital world, content is crucial in engaging audiences, establishing your brand presence, and achieving business goals.
Did you know that 81% of marketers view content as essential to their overall business strategy? This is why B2B marketers pour around 20-30% of their entire marketing budgets into their content. Why would they put so much effort, time, and money into quality content?
Continue reading “Content: The Marketing Weapon to Stay Ahead of Your Competitors”
If we consider the best marketing strategies as Marvel’s infinity stones, then case studies would bear the same weight as the highly sought-after purple power stone. They give you the power to harness the persuasive force of real-world examples and success stories. With case studies, you can showcase the tangible benefits of your offers, which can help build trust with potential customers.
Continue reading “Use These 4 Tips to Make Case Studies Effective in Your Marketing Strategy”
A recent survey concluded only 46% of consumers trusted advertising on television, while a mere 19% trusted social media ads.
There’s no question—these numbers are bad.
So how do you close the massive percentage gap and boost potential customers’ trust in your offers? Whether you are advertising on the internet, in a magazine, or even on television, you need to be prioritizing testimonial advertising to put the numbers in your favor.
