An up-and-coming strategy making its way into many marketing toolboxes is the microsite.
This powerful marketing lever offers a focused approach to highlight and showcase a specific area of your choosing. They give you a dedicated page to tailor your message and speak directly to your target customers—without the distraction of other tabs, like the main navigation on your primary website.
Continue reading “3 Ways to Leverage a Microsite in Your Marketing Strategy”
In today’s digital world, content is crucial in engaging audiences, establishing your brand presence, and achieving business goals.
Did you know that 81% of marketers view content as essential to their overall business strategy? This is why B2B marketers pour around 20-30% of their entire marketing budgets into their content. Why would they put so much effort, time, and money into quality content?
Continue reading “Content: The Marketing Weapon to Stay Ahead of Your Competitors”
Staying ahead (or keeping up with) your competitors is crucial to remain relevant within your target audience. Which is a no-brainer, right? But there is a right and potentially very wrong way to do this. Remember when the DC Universe tried to follow in the Marvel movie series’ footsteps? A bit of a failure to say the least.
Their competitive analysis was most likely accurate—their execution, on the other hand—not so much. This is not to discredit the importance of competitive marketing, though. Did you know 90% of Fortune 500 companies already use and implement competitive intelligence to gain an advantage?
Continue reading “Finding Your Edge Through Competitive Marketing Analysis”
These days, standing out in a saturated market has become a real problem for product marketers. Consumers are inundated with countless options for similar solutions in so many categories — just think of how many different cell phone service providers are available, for instance. Creating a competitive marketing strategy in the face of market saturation can seem nearly impossible. How can you cut through the noise when consumers are being bombarded with marketing content showcasing similar solutions to their pain points?
A big part of the job for customer marketers is creating customer content assets – case studies, testimonials, customer videos, social cards, logo slides, ROI calculators, etc. However, you can create all of the content in the world, but it won’t deliver value unless that content is actually being used and consumed by the sales team and other departments, and making its way out in front of prospects’ eyeballs.
Continue reading “7 Must-Know Sales Content Asset Management Technologies”
The purpose of sales enablement is to empower sales with the tools, resources, and skills they need to sell more effectively. One of the biggest problems sales enablement leaders face is having a super limited library of customer success stories with major gaps in representation. Yet, organizations that leverage customer evidence experience a 10x greater year-over-year increase in annual revenue. With a lack of high-impact customer content, sales reps are often inhibited from closing deals and increasing win rates. The solution is simple — sales enablement leaders need to create a robust library of customer evidence across all industries, company sizes, personas, and use cases.
Continue reading “Sales Enablement: Why Customer Evidence is Vital to Sales Success”
