Watch 2025 recap video
100 in-house marketing leaders. Three days outside in Jackson Hole. Leaving with dozens of new connections and elevated customer marketing plays. That’s Highline.
Why we’re bringing Highline back
Highline started as a hunch: If you bring the right people together in the right place and take everyone outside, the conversations will take care of themselves.
That’s pretty much what happened.
By the end of Highline, it felt less like a B2B event and more like a reunion with 80 marketing leaders who felt like they’d known each other for years.
The most common thing we heard on the way out was simple: “Please do this again.” So we are.
What happened at the first-ever Highline
“Highline felt like chicken soup for the soul — especially in marketing right now. It was energizing in a way most conferences aren’t.”
"At its core, marketing is about making a human connection. The first iteration of Highline was a masterclass in marketing to marketers. Highline was their proof."
"I walked away with more notes than from any conference I’ve ever attended, and more importantly, a new circle of peers I know I can lean on for guidance, ideas, and sanity checks."
"Laughs, rafts, and craft — what more could a marketer ask for? Thank you UserEvidence and your incredible team for putting on an event that truly broke the mold and set a new bar for B2B marketing conferences."
“What an amazing few days in Jackson Hole connecting with good peeps, learning about AI, and soaking in the epic views. Thank you UserEvidence for bringing customer marketers and B2B leaders together for something truly special. This was magic.”
"Had a truly incredible experience connecting with some of the best and brightest B2B marketers. The setting and intentionality allowed for genuine connection and some of the best marketing conversations I’ve ever had."
"UserEvidence knew their audience needed a break from the B2B bubble — to connect in person and learn genuinely good marketing strategies again. It was noticed and very appreciated."
"Highline wasn’t an event. It wasn’t an experience. It was a feeling. A reminder that what we do in customer marketing and advocacy truly matters."
“It’s extremely hard to produce an event that actually brings people together in a meaningful way. This wasn’t about being different for the sake of it — it was about prioritizing the experience over everything else. And most importantly, the people in the room.”
"Hot damn, Highline. I had no idea Jackson Hole could be this much fun — or so beautiful. The UserEvidence crew packed two days with networking, adventures, and ridiculously good food. And of course, the people — I made new friends and saw some of my favorites."
"The combination of activities and content was <<chef’s kiss>> perfection!"
"The corporate polish melted away and we connected on the realest levels at Highline. I left with renewed hope for our profession."
"Had a truly incredible experience connecting with some of the best and brightest B2B marketers. The setting and intentionality allowed for genuine connection and some of the best marketing conversations I’ve ever had."
"This was the best marketing event I’ve ever attended. The intention put into every decision and detail was evident; the mix of genuine connection among peers and the incredible lineup of sessions were the perfect balance. I left feeling renewed in my own role in marketing, connected with lots of new people, and smarter than when I arrived."
"I’m still not a conference gal. Thankfully, Highline was not a conference — it was so much better. I learned that work conversations and learning don’t have to happen in a session or in front of a screen. They can happen on the bus to whitewater rafting, while in line for branded swag, or catching some bluegrass in a country bar."
It was such an engaging opportunity to meet peers on a personal level and truly connect as humans. The small group sessions were great and the activity is something I will remember for the rest of my life.
I loved the format (having activities first), the content, and the mix of attendees. It was incredibly valuable to learn from pros in sales, customer marketing, growth marketing, PMM, and more. I came away with a lot of very meaningful connections, which is rare for conferences.
I thought the event was so well executed (kudos to the entire events team). In particular, the balance between networking, feeling immersed in Jackson Hole, and learning from experts and attendees.
"You understood the assignment. UserEvidence was everywhere, but nowhere. Organic conversations & collaboration, down to earth people, dose of perspective. Great work."
"Location was definitely a draw + the vetted process for other attendees ensured valuable networking. Content hit the mark: Talks were highly actionable, authentic, and focused on solving real problems — not just promoting UserEvidence."
"I’ve been to a number of marketing conferences over the years. Highline blew them all out of the water."
"I’ll be honest: events are usually tough for me. As an introvert, they can feel draining and uncomfortable. But UserEvidence’s Highline conference was different — the people were open and welcoming, the setting encouraged reflection instead of endless grind, and it left a lasting mark."
"You tapped into the most important thing about events - relationships. You put relationships first and realized that while the content is tablestakes, the ‘hallway track’ is why so many of us attend."
Who made the trek last year
Here’s what you’re applying for
100 people (and we cap it there on purpose)
Everyone there has a day job that looks a lot like yours
In-house Director+ customer marketers, product marketers, and marketing leaders B2B SaaS companies. Every person in the room is doing the job, and that changes what people are actually willing to say out loud.
Getting a spot in the room means something
Highline is application-only. We’re pretty particular about who we let in. Which means if you get in, you’re in a room full of people who cleared the same bar.
We picked Jackson Hole for a reason
No one here is trying to sell you anything (including us)
Highline is a community-driven event. No sponsors, no vendors, no sponsored sessions dressed up as “content”.
FAQs, straight from the horse's mouth
