UserEvidence acquires Zealot: adds advocacy + references, backed by $7M in new funding

Run your entire advocacy program without scrambling

UserEvidence replaces spreadsheets and one-off asks. Run targeted campaigns, source references, and keep advocates engaged in one place.

Advocacy shouldn’t feel like a fire drill for you or your customers

Most teams run advocacy the same way: remember who helped last time, send a few emails when deals are at risk, and hope the same customers say yes again.

It works sometimes. But it’s reactive, manual, and hard to sustain.

What you hear

“Customer asks come from everywhere, and every team feels burned. I can’t keep up and there’s no clear picture of it all. It lives in reps heads, my spreadsheet, and buried in call recordings.”

Fuel adoption, upsell, and renewal without burning out. You can run every side of advocacy without chaotic spreadsheets, missed DMs, or late nights.

Protect your champions and find more of them. Your program doesn’t need to depend on the same few generous customers. Build a strong advocate pool for every need.

Engage customers beyond one-off asks. Advocacy is more than asks when you need it, give your VIPs a safe place to connect and contribute.

HOW IT WORKS

How Advocacy works when it matters

Build and segment a reliable pool of advocates

Build a dependable advocate pool by organizing customers by usage, account context, and past participation.

Activate the right advocates when it actually matters

Run targeted campaigns across the customer lifecycle, from content and reviews to event speakers and product feedback.

Recognize and thank your advocates

Thank advocates for participating with simple rewards or structured programs that encourage ongoing engagement.

Track advocacy impact and program health

Measure advocate activity and reference influence so you can prove business impact and improve the program over time.
Build and segment a reliable pool of advocates
Build a dependable advocate pool by organizing customers by usage, account context, and past participation.
Activate the right advocates when it actually matters
Run targeted campaigns across the customer lifecycle, from content and reviews to event speakers and product feedback.
Recognize and thank your advocates
Thank advocates for participating with simple rewards or structured programs that encourage ongoing engagement.
Track advocacy impact and program health
Measure advocate activity and reference influence so you can prove business impact and improve the program over time.

How teams activate advocates across the customer lifecycle

Retention and expansion​

Build loyalty by involving customers earlier and more often.

Supporting sales when it matters​

Shorten deal cycles by bringing the right customers into the process.

Brand and pipeline impact​

Make customers central to your GTM motion.

  • UGC campaigns
  • Customer awards
  • Event speakers

Build smarter advocate programs using the data you already have​

Your customer data already lives across your stack. UserEvidence brings it together so you can identify advocates, target the right activations, and match references more accurately.
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Key features

Centralize

Advocate CRM

Get a view of all your advocates in one place.

Show each advocates participation, customer data, and content together.

Group advocates based on activity, usage, or data to create always-on targeted advocacy.

Connect your customer data for smarter advocate targeting and a more curated advocate pool.

Activate

Run advocacy campaigns of all types.

Trigger engagements based on rules to activate the right advocates at the right time.

Give advocates a home to show leaderboards, communities, and available engagements.

Activate advocates from within your own product a separate community tool.

Reach out across channels to your advocates about engagements, news, and more.

Reward

Recognize your advocates through incentives and automate via Sendoso or Reachdesk.

Build badges, levels, and leaderboards to recognize your advocates and spur activity.

Track

Track program trends, engagement activity, and your top advocates.

Connect references directly to dollars with data on revenue influence, close rates, and more.

More advocacy research and education

The Evidence Gap 2025

Report: 2025 Customer Marketing Technology Landscape

Buyer’s Guide: How to Choose a Customer Advocacy Platform That Won’t Collapse

Advocacy is one part of the UserEvidence platform​

Evidence​

Structured, reusable customer proof that shows buyers you’ve done this before with teams like theirs.

References​

A workflow for managing reference requests without slowing deals down or burning out customers.

Community​

A private place for your best customers to stay close to your product and team.