Introducing UserEvidence Research Content: Turn market research into original content that builds authority.

Privacy Policy

LAST UPDATED: MARCH 12, 2024

Welcome to the website (the “Site”) of UserEvidence, Inc. (“UserEvidence,” “we,” “us,” or “our”). UserEvidence provides our clients (“Clients”) and authorized users at those Clients (“Client Users”) tools for collecting feedback from their customers (“Customers”) via online surveys sent to individuals at Customer accounts (“Customer Respondents”), and leveraging such surveys and feedback for product improvements and marketing material creation (collectively, including the Site, the “Service”).

This Privacy Policy explains what Personal Information (defined below) we collect from Client Users, representatives of potential Clients, and Site visitors, how we use and share that information, and your choices concerning our information practices. Our collection and processing of Personal Information relating to Customer Respondents is governed by our commercial agreements with our Clients. If you are a Customer Respondent and have questions about the processing of your Personal Information in connection with the Services, please contact the Client that sent you a survey.

Before using the Site or submitting any Personal Information to UserEvidence, please review this Privacy Policy carefully and contact us if you have any questions. By using the Site, you agree to the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not access the Site.

1. Personal Information We Collect

We collect information that alone or in combination with other information in our possession could be used to identify you (“Personal Information”) as follows:

Personal Information You Provide

We collect the following categories of Personal Information from you when you register to use the Service, when you access the Service or interact with the Site, and when you take a survey or enter information on a form on the Site:

Identification Information: We collect your name, email address, and other contact information that you may provide us through use of our services, a form on our Site, an interaction with our sales or support team, or a response to one of our questionnaires, surveys or forms.

Profile Information: When you register an account for the Services, we collect information about you to help us identify you. If you have a Client User account, you may also provide a photo or profile picture so your account administrator can identify you.

Communication Information: We may collect information when you contact us with questions or concerns.

Survey Information: We store your questionnaire, survey and form data (questions and responses) and provide tools for Client Users to analyze response data

Demographic Information: We may collect your role and title, company size, and company industry, if you provide that information.

Social Media Information: We have pages on social media sites like Instagram, Facebook, Medium, Twitter, and LinkedIn (“Social Media Pages”). When you interact with our Social Media Pages, we will collect Personal Information that you elect to provide to us, such as your contact details. In addition, the companies that host our Social Media Pages may provide us with aggregate information and analytics regarding the use of our Social Media Pages.

Internet Activity Information: When you visit, use, and interact with the Service, we may receive certain information about your visit, use, or interactions. For example, we may monitor the number of people that visit the Service, peak hours of visits, which page(s) are visited, the domains our visitors come from (e.g., google.com, yahoo.com, etc.), and which browsers people use to access the Service (e.g., Chrome, Firefox, etc.), broad geographical information, and navigation pattern. In particular, the following information is created and automatically logged in our systems:

  • Log Information: Information that your browser automatically sends whenever you visit the Site. Log Information includes your Internet Protocol address, browser type and settings, the date and time of your request, and how you interacted with the Site.
  • Cookies Information: Please see the “Cookies” section below to learn more about how we use cookies.
  • Device Information: Includes name of the device, operating system, and browser you are using. Information collected may depend on the type of device you use and its settings.
  • Usage Information: We collect information about how you use our Service, such as the types of content that you view or engage with, the features you use, the actions you take, and the time, frequency, and duration of your activities.
  • Location Information: We derive a rough estimate of your location from your IP address.
  • Email Open/Click Information: We use pixels in our email campaigns that allow us to collect your email and IP address as well as the date and time you open an email or click on any links in the email.
Personal Information Collected from Third Parties

We may collect your personal information from third parties where, for example, you give permission to those third parties to share your information with us, where such information is publicly available online or through your device or browser data.

Derived Information

We may infer your preferences for certain products and services based on the Personal Information we collect about you.

Cookies

We use cookies to operate and administer our Site, gather usage data on our Site, and improve your experience on it. A “cookie” is a piece of information sent to your browser by a website you visit. Cookies can be stored on your computer for different periods of time. Some cookies expire after a certain amount of time, or upon logging out (session cookies), others survive after your browser is closed until a defined expiration date set in the cookie (as determined by the third party placing it), and help recognize your computer when you open your browser and browse the Internet again (persistent cookies). For more details on cookies please visit All About Cookies.

On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive a notification when you are receiving a new cookie and how to turn cookies off.

Please note that if you limit the ability of websites to set cookies, you may be unable to access certain parts of the Site and you may not be able to benefit from the full functionality of the Site.

Advertising networks may use cookies to collect Personal Information. Most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit the Network Advertising Initiative’s online resources and follow the opt-out instructions there. If you access the Site on your mobile device, you may not be able to control tracking technologies through the settings.

Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how users use the Site and enhance your experience when you use the Site. For more information on how Google uses this information, click here.

Online Tracking and Do Not Track Signals

Our Site currently does not respond to “Do Not Track” (“DNT”) signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do respond to DNT signals in the future, we will update this Privacy Policy to describe how we do so.

2. How We Use Personal Information

We may use Personal Information for the following purposes:

  • To provide the Service;
  • To respond to your inquiries, comments, feedback, or questions;
  • To send administrative information to you, for example, information regarding the Service and changes to our terms, conditions, and policies;
  • To analyze how you interact with our Service;
  • To maintain and improve the Service;
  • To develop new products and services;
  • To prevent fraud, criminal activity, or misuses of our Service, and to ensure the security of our IT systems, architecture, and networks; and
  • To comply with legal obligations and legal process and to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or other third parties.
Aggregated or Anonymized Information

We may aggregate or anonymize Personal Information and use the aggregated or anonymized information to analyze the effectiveness of our Service, to improve and add features to our Service, and for other similar purposes. In addition, from time to time, we may analyze the general behavior and characteristics of users of our Service and share aggregated or anonymized information like general user statistics with prospective business partners or in our own published research. We may collect aggregated or anonymized information through the Service, through cookies, and through other means described in this Privacy Policy. We may also use your Personal Information to analyze and improve our marketing campaigns.

Client User Information

We may use Client Users’ Personal Information, including data generated by cookies, for the following additional purposes:

  • To communicate with you regarding your use of the Services, including sending you reports and marketing information;
  • To share contact information of a designated Client User, including name, title, email address, phone number, and profile picture, if requested, in the survey invitation to Customer Respondents, when requested.
  • To track the success of our referral processes and integrations;
  • To allow access to our Services using third party login integrations like Facebook, Google, LinkedIn, Microsoft, or other SSO providers;
  • To create a profile of you as a Client User to allow us to improve our Services and marketing efforts;
  • To fulfill our contract with you, including sending invoices or bills, collecting payment, and communicated changes to our policies.

We may use your Personal Information to contact you to tell you about products or services we believe may be of interest to you. For instance, if you elect to provide your email or telephone number, we may use that information to send you special offers. You may opt out of receiving emails by following the instructions contained in each promotional email we send you. You can also control the marketing emails you receive by updating your settings through your account. In addition, if at any time you do not wish to receive future marketing communications, you may contact us. If you unsubscribe from our marketing lists, you will no longer receive marketing communications but we will continue to contact you regarding management of your account, other administrative matters, and to respond to your requests.

Customer Respondent Information

We may use Customer Respondents’ Personal Information, including data generated by cookies, for the following additional purposes as permitted by our agreements with Clients:

  • To ensure our survey service is fully functional, and operates optimally;
  • To respond to or forward to Clients inquiries which you, as a Customer Respondent, submit to us;
  • To improve our services for Client Users, Customer Respondents, and any other users of our Site;

In using the Service, Client may provide Customer Respondents’ Personal Information to us, which may include first and last name, email address, and company name, and request that we contact those Customer Respondents with a survey invitation via email. To use the Service, Clients warrant that they are not breaching any obligations to Customers or Customer Respondents and are complying with all applicable privacy law when sharing Customer Respondent Personal Information with UserEvidence and requesting UserEvidence contact Customer Respondents on Client’s behalf.

Survey data submitted by Customer Respondents is generally controlled and managed by the Client User that created or launched that survey. We may process that data on behalf of those Client Users. Based on Client User requests, we may use Customer Respondents’ Personal Information to create marketing materials endorsing a Client’s business, products, or service. These will be anonymous unless you, as the Customer Respondent, consent to being identified by name, title, and company name in such marketing materials.

We will also use automated analysis tools to help Client Users understand survey responses in aggregate. This data can help improve our services, identify data trends, and create aggregated marketing materials such as charts and statistics.

Customer Respondents who visit the Site solely to respond to a survey will not be contacted except to administer the Service. However, if Customer Respondents fill out forms on other pages of the Site, for example, gated videos, whitepapers, etc, then UserEvidence may contact and respond to requests as with a normal visitor to the Site.

If you are located in the European Economic Area or Switzerland, we only process your Personal Information based on a valid legal ground ,including when:

  • You have consented to the processing of your Personal Information;
  • We need your Personal Information to provide you with services or products requested by you, or to respond to your inquiries;
  • We have a legal obligation to process your Personal Information;
  • We or a third party, have a legitimate interest in using your Personal Information. In particular, we have a legitimate interest in using your Personal Information to ensure and improve the safety, security, and performance of our Services.

3. Sharing and Disclosure of Personal Information

UserEvidence does not sell your Personal Information. In certain circumstances we may share the categories of Personal Information described above without further notice to you, unless required by the law, with the following categories of third parties:

  • Vendors and Service Providers: To assist us in meeting business operations needs and to perform certain services and functions, we may share Personal Information with vendors and service providers, including providers of hosting services, cloud services, and other information technology services providers, email communication software and email newsletter services, advertising and marketing services, payment processors, customer relationship management and customer support services, and analytics services. Pursuant to our instructions, these parties will access, process, or store Personal Information in the course of performing their duties to us.
  • Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, dissolution, sale of all or a portion of our assets, or transition of service to another provider (collectively a “Transaction”), your Personal Information and other information may be shared in the diligence process with counterparties and others assisting with the Transaction and transferred to a successor or affiliate as part of or following that Transaction along with other assets.
  • Legal Requirements: If required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, including to meet national security or law enforcement requirements, (ii) protect and defend our rights or property, (iii) prevent fraud, (iv) act in urgent circumstances to protect the personal safety of users of the Service, or the public, or (v) protect against legal liability.

4. Data Retention

We keep Client User Personal Information and account data, including Customer Respondents’ responses to your surveys, as long as your account is active, or until you request its deletion. We take measures to delete your Personal Information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When determining the retention period, we take into account various criteria, such as maintaining access to products you have purchased, the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrolment with our products or services, the impact on the services we provide to you if we delete some information from or about you, mandatory retention periods provided by law and the statute of limitations.  Otherwise, we may keep Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a business need to do so, or as required by law (e.g. for tax, legal, accounting, or other purposes), whichever is longer.

5. California Privacy Rights Disclosures

These additional disclosures apply only to California residents. The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.

a. Notice of Collection. 

In the past 12 months, we have collected the following categories of personal information enumerated in the CCPA:

  • Identifiers, including name, alias, postal address, email address, phone number, account name, IP address, and other similar identifiers.
  • Demographic information, including your age and gender.
  • Commercial information, including purchases and engagement with UserEvidence.
  • Internet activity, including browsing history, search history and information regarding your interactions with UserEvidence.
  • Geolocation data.
  • Employment and education data, including employment and education history, transcript, writing samples, and referral information.
  • Inferences, including information about your interests, preferences and favorites.

Under no circumstances will UserEvidence sell your information as the term” sell is traditionally understood. However, to the extent “sale” under the CCPA is interpreted to include any of the activities disclosed in this Privacy Statement, such as those disclosed in the “Analytics and Advertising” section above, we will comply with applicable law as to such activity. UserEvidence discloses the following categories of personal information for commercial purposes: identifiers, demographic information, commercial information, internet activity, geolocation data and inferences. We use and partner with different types of entities to assist with our daily operations and manage our Services. Please review the “Disclosure of Information” section above for more details about the parties we have shared personal information with.

b. Right to Know and Delete. 

If you are a California resident, you have the rights to delete the personal information we have collected from you and know certain information about our data practices in the preceding 12 months. In particular, you have the right to request the following from us:

  • The categories of personal information we have collected about you;
  • The categories of sources from which the personal information was collected;
  • The categories of personal information about you we disclosed for a business purpose or sold;
  • The categories of third parties to whom the personal information was disclosed for a business purpose or sold;
  • The business or commercial purpose for collecting or selling the personal information; and
  • The specific pieces of personal information we have collected about you.

To exercise any of these rights, please submit a request by email at privacy@userevidence.com and clearly state your request, including your name, mailing address, email address, and phone number. In the request, please specify which right you are seeking to exercise and the scope of the request. We will confirm receipt of your request within 10 days. We may require specific information from you to help us verify your identity and process your request.  If we are unable to verify your identity, we may deny your requests to know or delete.

c. Authorized Agent. 

You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.

d. Right to Non-Discrimination. 

You have the right not to receive discriminatory treatment by us for the exercise of any your rights.

e. Minors.

If you are a California resident under 18 years old and have registered to use our Services, you can ask us to remove any content or information you have posted. To make a request, email us at the email address set above with “California Under 18 Content Removal Request” in the subject line, and tell us what you want removed. We will make reasonable good faith efforts to remove the post from prospective public view, although we cannot ensure the complete or comprehensive removal of the content and may retain the content as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

f. Shine the Light. 

Customers who are residents of California have the right to request a disclosure describing the categories of personal information we have shared with third parties for their direct marketing purposes, and with whom we have shared it, during the preceding calendar year.  You may request a copy of that disclosure by contacting us as set out in the “Contact Us” section above and specifying that you are making a “California Shine the Light Request.” We may require additional information from you to allow us to verify your identity and are only required to respond to requests once during any calendar year.

6. Children

Our Service is not directed to children who are under the age of 16. UserEvidence does not knowingly collect Personal Information from children under the age of 16. If you have reason to believe that a child under the age of 16 has provided Personal Information to UserEvidence through the Service please contact us and we will endeavor to delete that information from our databases.

7. Links to Other Websites

The Service may contain links to other websites not operated or controlled by UserEvidence, including social media services (“Third Party Sites”) The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies.

8. Security

We are committed to protecting the security of your Personal Information and have implemented technical and organizational measures to ensure a level of security appropriate to the risk. We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use, or disclosure. For example, we store the Personal Information you provide on computer servers with limited access that are located in controlled facilities. However, you use the Service at your own risk. We implement commercially reasonable technical, administrative, and organizational measures to protect Personal Information both online and offline from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from us may not be secure. Therefore, you should take special care in deciding what information you send to us via the Service or e-mail. Please keep this in mind when disclosing any Personal Information to UserEvidence via the Internet. In addition, we are not responsible for circumvention of any privacy settings or security measures contained on the Service, or third party websites.

Please be aware that despite our security measures, no data transmissions over the Internet can be guaranteed to be completely secure. We cannot, therefore, ensure or warrant the security of any information you transmit to UserEvidence, and you do so at your own risk. Additionally, although we use reasonable security measures to keep your information secure, this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If we learn of a security systems breach, then we may notify you electronically, to the extent required by applicable law, so that you can take appropriate protective steps. By using the Services or providing Personal Information to us you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of the Services. UserEvidence may post a notice on the Services or Site if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To opt out of receiving electronic notice, you should notify us at privacy@userevidence.com.

9. Processing In the United States

By using our Service, you understand and acknowledge that your Personal Information will be transferred from your location to our facilities and servers in the United States pursuant to our Terms & Conditions. Data protection laws in the United States may differ from those in your jurisdiction.

10. Your Choices

In certain circumstances providing Personal Information is optional. However, if you choose not to provide Personal Information that is needed to use some features of our Service, you may be unable to use those features. You can also log in to your account or contact us to request updates or corrections to your Personal Information.

If you enter Personal Information on our Site, such as by creating an account, you may access, review, and update many categories of your Personal Information by logging in to your account. Additionally, you may update, correct, or delete your profile information by e-mailing us at privacy@userevidence.com. To protect your privacy and security, we may take steps to verify your identity before granting you access or making corrections to your Personal Information. You are responsible for maintaining the secrecy of your unique password and account information at all times.

European UsersIf you are located in the European Economic Area or Switzerland, you may have the right to:

  • Request access to and receive information about the Personal Information we maintain about you, to update and correct inaccuracies in your Personal Information, to restrict or to object to the processing of your Personal Information, to have the information anonymized or deleted, as appropriate, or to exercise your right to data portability to easily transfer your Personal Information to another company. In addition, you may also have the right to lodge a complaint with a supervisory authority, including in your country of residence, place of work or where an incident took place.
  • Withdraw any consent you previously provided to us regarding the processing of your Personal Information, at any time and free of charge. We will apply your preferences going forward and this will not affect the lawfulness of the processing before your consent withdrawal.

Those rights may be limited in some circumstances by local law requirements. You may exercise your rights by contacting us as specified below.
Where you have responded to a survey or questionnaire sent to you by a Client User using the Service, you may reach out directly to that Client User to discuss managing, deleting, accessing, restricting access to or otherwise withdrawing consent for use of the information which you provided to them in your responses. If you are having difficulties finding this Client User or if you have any other questions after reading this Privacy Policy, you can contact us through our support team and we will try our best to help you at support@userevidence.com

11. Changes to the Privacy Policy

The Service and our business may change from time to time. As a result we may change this Privacy Policy at any time. When we do we will post an updated version on this page, unless another type of notice is required by the applicable law. By continuing to use our Service or providing us with Personal Information after we have posted an updated Privacy Policy, or notified you by other means if applicable, you consent to the revised Privacy Policy and practices described in it.

12. Contact Us

If you have any questions about our Privacy Policy or information practices, please feel free to contact us at our designated request address: privacy@userevidence.com or UserEvidence Privacy Team, PO Box 3372, Jackson, WY 83001