The Evidence Gap: Original research by UserEvidence after surveying 619 B2B buyers, sellers, and marketers.

Prove ROI without selling your soul (or your budget)

Get quantifiable proof with UserEvidence ROI studies—backed by real customer outcomes and third-party verification, without the hefty analyst price tag.

of buyers say the most important thing they need is a compelling, statistically-backed business case for ROI.
The Evidence Gap Report, UserEvidence 2024

Are you struggling to give your prospects the proof they need to sign?

Your buyers need reassurance

Getting a deal done today means selling to a larger buying group, requiring more guarantee that their investment will be successful.

You need credible proof of value

Value platitudes like “easy to use” don’t cut it anymore. In-house ROI stats fall flat because buyers don’t trust marketing at our word.

Your reps need tools to educate buyers

Sellers need to equip their champions to sell internally, but don’t have a consistent framework to help them quantify your value.

Calculating ROI is very important to our prospects. This ROI Study helps us educate the market about the substantial impact Productboard can have on their business, not just cost savings.
UserEvidence has been extremely collaborative, ensuring the study is relevant to our audience. They’ve saved us a significant amount of time and money compared to other vendors or trying this in house.

You get more with UserEvidence ROI Studies

01

Your ROI claims are third-party verified

Buyers want credible proof, and often that means they won’t trust marketers for it. We are your independent research partner. Our verified stamp means you and your buyers can rest assured our ROI Studies are trustworthy.

02

You get realistic results

It’s difficult to share a representative sample of your customer base when only interviewing 3-6 customers. We combine interviews with surveys across a wider set of customers to create a more tangible end result.

03

You don’t get nickel and dimed for usage

Don’t worry about paying extra to share your results however you see fit. We want you to use your ROI Study, and encourage it. We provide simple citation guidelines for sharing UserEvidence-sourced results, and that’s that.

04

You get an applicable ROI model

Lump sum ROI numbers like 487% and saved 7.5 million dollars don’t help you in a deal cycle. Our models work to provide results you can use when working with prospects to apply it to their business, making your ROI Study an effective tool throughout the funnel.

How it works

UserEvidence is your verified research partner for ROI Studies. We work with you to design a realistic ROI model based on your business, then research your customers and deliver your report within 90 days.

How GTM teams use ROI Studies from UserEvidence

Buyer Enablement

Help your buyers with the heavy lifting. Give them the proof of ROI they need to build an internal business case that gets the easy ‘yes’ from Finance.

Sales Enablement

Sales needs a framework to help them explain what success looks like with your product to prospects. ROI Studies give them statistical proof, customer stories to share, and an applicable model to use in deals.

Demand Generation

The best ROI studies highlight real use cases and results, outperforming generic ones. These studies help your team identify which buyers are further along in their evaluation process.

Close the Evidence Gap with UserEvidence

ROI Studies are available to existing UserEvidence customers on Advanced plans. You need to have an active UserEvidence subscription to take advantage of ROI Studies. Learn more about our Customer Evidence Platform below.

More reading on how verified ROI builds buyer confidence

Blog

The Evidence Gap: Why Your Buyers Aren’t Convinced—And How To Win Them Over

Product updates

What’s Customer Evidence, and Why Your GTM Team Needs It

Blog

7 customer evidence survey templates