The Customer Evidence Gap: Original research by UserEvidence after surveying 619 B2B buyers, sellers, and marketers.

All the customer proof your GTM team needs

UserEvidence is the customer evidence platform used by marketers to collect, curate, and share content straight from their best sellers—their customers.

Trusted by marketing teams for the biggest names in B2B

Why you need a customer evidence platform

You don’t have the customer evidence you need

There’s always another request for a customer story, a reference, or a stat to back up your product claims. It’s a struggle to support your GTM motion across products, industries, geos, and use cases.

You’re grasping for ways to improve funnel metrics

We all know buyers are more discerning than ever. Real customer proof is step one in building trust that leads to closed-won deals, making your marketing campaigns shine and giving sales the right stories to tell.

You don’t have the time to tackle this manually

Until now it’s always been manual outreach, sifting through responses, asking your success team for connections. After that content creation could be a full time job on it’s own. How can you balance that with your other priorities?

How our customer evidence platform helps

Collect

Bring in feedback throughout the customer journey via UserEvidence surveys and third-party review sites.

Curate

UserEvidence surfaces the best testimonials, creates quantifiable ROI stats, and tracks customer advocates.

Share

Create and deploy on-brand marketing assets in seconds across channels and your integrated tools.

Take an interactive product tour

Collect more customer feedback

  • Deliver surveys from UserEvidence via email, in-app, or wherever you can place a hyperlink. Automate throughout the customer journey for always-on surveying
  • Bring in existing reviews from third-party review apps like G2, TrustRadius, and more to round out your collection of customer evidence
  • All feedback gathered through UserEvidence is third-party verified research. Our check mark means you and your customers can trust what you’re sharing is real and accurate

Curate the best without stress

  • Don’t spend hours sifting through responses manually. Easily filter and sort your feedback to find testimonials, ROI stats, charts, and more to use across your GTM efforts
  • Sentiment analysis automatically sorts testimonial responses by their positivity to show you the best ones right up front
  • UserEvidence creates quantifiable ROI stats in seconds that come straight from your customers, then you can filter them by segment to create hyper-specific proof points

Share for GTM success

  • Branded templates let you share your newly created marketing assets optimized for key channels like Linkedin, your website, and more
  • Create custom collections of customer evidence for specific industries, products, and competitors—all readily accessible for your team or prospects
  • Anonymize testimonials for customers who don’t want to be named. Don’t let privacy-focused industries stop you from getting the customer proof you need

Find and track new advocates

  • Ask your customers to raise their hands for different customer advocacy activities like reference calls, speaking at events, long-form case studies, and more
  • Easily filter all your customers by specific activities to find who is willing to participate in a specific activity
  • Send happy customers to give reviews on third-party sites, and thank them for spreading the word with incentives

Push content to where your GTM team lives

No one wants another tool or Google Chrome tab to log into. UserEvidence integrates with the tools your GTM team already uses everyday.

All evidence is third party verified

Trust is our currency. All customer evidence gathered in our platform is independently verified research. Our mark means anyone viewing a UserEvidence asset knows it isn’t made up.

Activate happy customers for more reviews

Based on survey responses, send your best customers over to review sites like G2 and TrustRadius to boost your presence. UserEvidence makes it easy to find customers willing to advocate for you publicly.

Anonymize reviews as needed

Don’t let privacy focused industries stop you from getting the customer evidence you need. Simply anonymize the testimonials and feedback you get, and remember its 3rd party verified by UserEvidence, so your visitors and prospects can trust its real.

How go-to-market teams use UserEvidence

CONTENT CREATORS

Customer Marketing

Bothering internal teams and stitching Google Sheets together to manage everything takes way too much time. Use one platform to collect, manage, and share your best customer evidence.

Product Marketing

Finding new competitive intelligence and product stats takes too much time for every product marketer. Automate the collection of customer evidence so you can focus on more strategic work.

CONTENT USERS

Sales Enablement

Constantly asking for content on specific use cases and industries won’t make you any friends in marketing. Find the latest customer evidence in one place so you can easily share it with prospects.

Sales Leaders

Your sales team is tired of using (and reusing) the same generic customer evidence for every conversation. Give your sellers verified product stats and ROI data to close the trust gap with buyers.

Demand Generation

Running paid campaigns with generic claims doesn’t cut it anymore. Increase conversion with targeted customer evidence that looks just like your buyers and the companies they work at.

Capturing customer evidence for the biggest names in b2b

Kyle Lacy
Chief Marketing Officer
“The holy grail of marketing is customer evidence. This fantastic research from UserEvidence shows that 9 out of 10 of us acknowledge the need for better, more diverse customer stories. I know I feel it. This is a wake-up call.”
Axel Sukianto
Director, Demand Generation
“Reading Evidently is one of my ‘cheat codes’ to becoming a better B2B marketer. It goes beyond the surface-level, thought-leadership-y stuff. It’s a must read for any B2B marketer.”
Matthew Reeves
Co-founder
“Evidently is a newsletter with an actual POV. I love seeing this in my inbox and actually read everyone.”
Victoria Sakal
Head of Growth
“With so many B2B newsletters claiming to be the next big thing, I’ve really appreciated Mark’s honest takes on what’s actually working and what isn’t (along with how and why). Enjoying learning from the best!”
Eric Holland
Senior Product Marketing Manager, CureMint
“There’s nothing in my B2B world quite like survey day with UserEvidence. Instead of pulling my hair out for data and customer wins… I get to sit back, relax, and watch the gold rush.”
Udi Ledergor
Chief Evangelist, Gong
“UserEvidence helps Gong showcase the value our platform provides by generating high-quality customer proof. With the ability to scale content creation, we can dedicate more time to enabling our sellers and building relationships with advocates.”
Turn happy customers
into your best sellers.