The Evidence Gap: Original research by UserEvidence after surveying 619 B2B buyers, sellers, and marketers.

All the customer proof your GTM team needs

UserEvidence is the customer evidence platform used by marketers to collect, curate, and share content straight from their best sellers—their customers.

Trusted by marketing teams for the biggest names in B2B

Why you need a customer evidence platform

You don’t have the customer evidence you need

There’s always another request for a customer story, a reference, or a stat to back up your product claims. It’s a struggle to support your GTM motion across products, industries, geos, and use cases.

You’re grasping for ways to improve funnel metrics

We all know buyers are more discerning than ever. Real customer proof is step one in building trust that leads to closed-won deals, making your marketing campaigns shine and giving sales the right stories to tell.

You don’t have the time to tackle this manually

Until now it’s always been manual outreach, sifting through responses, asking your success team for connections. After that content creation could be a full time job on it’s own. How can you balance that with your other priorities?

How our customer evidence platform helps

Collect

Bring in feedback throughout the customer journey via UserEvidence surveys and third-party review sites.

Curate

UserEvidence surfaces the best testimonials, creates quantifiable ROI stats, and tracks customer advocates.

Share

Create and deploy on-brand marketing assets in seconds across channels and your integrated tools.

Take an interactive product tour

Collect more customer feedback

  • Deliver surveys from UserEvidence via email, in-app, or wherever you can place a hyperlink. Automate throughout the customer journey for always-on surveying
  • Bring in existing reviews from third-party review apps like G2, TrustRadius, and more to round out your collection of customer evidence
  • All feedback gathered through UserEvidence is third-party verified research. Our check mark means you and your customers can trust what you’re sharing is real and accurate

Curate the best without stress

  • Don’t spend hours sifting through responses manually. Easily filter and sort your feedback to find testimonials, ROI stats, charts, and more to use across your GTM efforts
  • Sentiment analysis automatically sorts testimonial responses by their positivity to show you the best ones right up front
  • UserEvidence creates quantifiable ROI stats in seconds that come straight from your customers, then you can filter them by segment to create hyper-specific proof points

Share for GTM success

  • Branded templates let you share your newly created marketing assets optimized for key channels like Linkedin, your website, and more
  • Create custom collections of customer evidence for specific industries, products, and competitors—all readily accessible for your team or prospects
  • Anonymize testimonials for customers who don’t want to be named. Don’t let privacy-focused industries stop you from getting the customer proof you need

Find and track new advocates

  • Ask your customers to raise their hands for different customer advocacy activities like reference calls, speaking at events, long-form case studies, and more
  • Easily filter all your customers by specific activities to find who is willing to participate in a specific activity
  • Send happy customers to give reviews on third-party sites, and thank them for spreading the word with incentives

Push content to where your GTM team lives

No one wants another tool or Google Chrome tab to log into. UserEvidence integrates with the tools your GTM team already uses everyday.

All evidence is third party verified

Trust is our currency. All customer evidence gathered in our platform is independently verified research. Our mark means anyone viewing a UserEvidence asset knows it isn’t made up.

Activate happy customers for more reviews

Based on survey responses, send your best customers over to review sites like G2 and TrustRadius to boost your presence. UserEvidence makes it easy to find customers willing to advocate for you publicly.

Anonymize reviews as needed

Don’t let privacy focused industries stop you from getting the customer evidence you need. Simply anonymize the testimonials and feedback you get, and remember its 3rd party verified by UserEvidence, so your visitors and prospects can trust its real.

How go-to-market teams use UserEvidence

CONTENT CREATORS

Customer Marketing

Bothering internal teams and stitching Google Sheets together to manage everything takes way too much time. Use one platform to collect, manage, and share your best customer evidence.

Product Marketing

Finding new competitive intelligence and product stats takes too much time for every product marketer. Automate the collection of customer evidence so you can focus on more strategic work.

CONTENT USERS

Sales Enablement

Constantly asking for content on specific use cases and industries won’t make you any friends in marketing. Find the latest customer evidence in one place so you can easily share it with prospects.

Sales Leaders

Your sales team is tired of using (and reusing) the same generic customer evidence for every conversation. Give your sellers verified product stats and ROI data to close the trust gap with buyers.

Demand Generation

Running paid campaigns with generic claims doesn’t cut it anymore. Increase conversion with targeted customer evidence that looks just like your buyers and the companies they work at.

Capturing customer evidence for the biggest names in b2b

Sam Swain
Senior Product Marketing Manager, BILL
“Love how quick and easy our sales or marketing teams can grab a stat or a metric to leverage in anything from a cold prospect email, a piece of marketing content, or even in a pitch deck to really show the power of our software, and what our customers really think about it.”
Charlotte Lilley
Head of Global Customer Marketing, Coupa
“Coupa customers are the best sellers we have. With thousands of customers across different product lines, industries, and geographies, we needed a solution that would enable us to leverage the voice of the customer at scale. UserEvidence enables our go-to-market team to put customers on the front lines of our messaging.”
Eric Holland
Senior Product Marketing Manager, CureMint
“There’s nothing in my B2B world quite like survey day with UserEvidence. Instead of pulling my hair out for data and customer wins… I get to sit back, relax, and watch the gold rush.”
Lauren Alt-Kishpaugh
VP of Marketing, Postal.io
“UserEvidence helps us 10x the output of a one person team by helping to collect, digest, organize and surface customer feedback and stats.”
Meghan Keaney Anderson
VP of Marketing, Jasper.ai
“As one of the earliest companies making generative AI software for businesses, we know how valuable customer testimonials are in building trust in an emerging or rapidly changing field. UserEvidence helps us capture and leverage this customer feedback at scale. Happy customers have always been one of the strongest marketing channels, but heading into a time of significant change in the ways people discover businesses, it has never been more important.”
Udi Ledergor
Chief Evangelist, Gong
“UserEvidence helps Gong showcase the value our platform provides by generating high-quality customer proof. With the ability to scale content creation, we can dedicate more time to enabling our sellers and building relationships with advocates.”
Turn happy customers
into your best sellers.