The Customer Marketing & Advocacy Salary + Career Benchmark Report is live.

Your customers are your best differentiator. Prove it with Evidence.

UserEvidence gives you one place to collect, curate, share, and measure verified customer proof, so your deals keep moving and your marketing is backed by real customer stories.

Customer proof shouldn't feel like a scramble

Everyone’s asking for content, and they’re asking for it yesterday. Instead of fielding last-minute requests, Evidence gives you one complete system to run customer proof at scale.

“I need real stats and customer stories I can use in a product launch, but I have to message all of our CSMs first.”

Get campaign-ready proof without going through anyone else. Use UserEvidence surveys and call analysis to collect customer feedback at the source. Create quantifiable ROI stats, product-specific testimonials, and competitive proof pages without the back and forth.

Make customer proof self-serve. Reps can quickly access verified stats, stories, and quotes without leaving their workflow. Search for customer evidence directly in Slack or Claude, or get deal-specific proof automatically delivered to Gmail and Salesforce.

Replace the scramble with a system. Evidence pulls all your customer proof into one verified and searchable library, so you spend less time hunting and more time strategizing.

Evidence gives you a system

Collect feedback throughout the customer journey

Curate the best customer moments in one inbox

Share verified proof where your team already works

Measure the impact of your customer evidence across channels

How teams use Evidence across the customer lifecycle

Icon

Product launches

Go to market with proof already in hand. Target specific customer segments for validation before launch, generate stats by use case and industry, and give sales a library they can self-serve from day one.

Icon

Competitive deals

Give reps something specific when buyers push back. Competitive Proof Pages pull together verified quotes and stats from customers who switched, organized by competitor, so reps always have the right story ready.

Icon

Renewal conversations

The proof that helps close new business works just as hard at renewal. Give CSMs verified stats and customer stories so they can walk into every QBR with the evidence to prove customer value.

It’s a marketer’s dream

UserEvidence customers generate 6.5x more customer content on average.

"UserEvidence has become our organization's destination for customer voice. We use it as our department store of stories. It's easy for end users to find and use assets, and it's simple for the customer marketing team to secure new content. It's a marketer's DREAM!"
Irena Kin
PMM Business Strategy Lead, Superhuman (formerly Grammarly)

UE verified: uevi.co/7482IECN

UserEvidence has become a high-impact asset across our revenue organization. By automating the sourcing of product and use-case specific customer feedback, it has saved our Customer Advocacy Marketing Manager over 9 hours per week, freeing up time for higher value strategic work.
Rachel Ward
Director, Customer Lifecycle Marketing & Events, Absorb
UE verified: uevi.co/2447YUQB
We estimate that voice-of-the-customer content is now used in more than half of our sales deals. Reps frequently highlight how easy it is to find the right proof point using the AI search bot, and we've even had internal 'aha' moments where surfaced assets gave our marketing team fresh angles for positioning. It's become a powerful engine for both credibility and conversion.
Ayleen Beltran
Customer Engagement Program Manager, Vanta
UE verified: uevi.co/8449FBZJ

Key Features

Collect

  • Automated Surveys
    Deliver via email, in-app, or any hyperlink; trigger throughout the customer journey.
  • Testimonials from Calls
    AI identifies the strongest customer moments from calls (e.g., Gong integration or transcripts) and routes them to your inbox with a built-in approval workflow.
  • AI Questions
    Conversational follow-up questions adapt in real-time to get more specific feedback; AI helps summarize and polish responses.
  • Content Imports
    Pull in existing G2 and TrustRadius reviews along with your existing case studies, videos, etc.

Curate

  • Recommendations Inbox
    AI scores and ranks your best quotes from surveys and Gong calls; built-in approvals.
  • ROI Stats
    Aggregate data from across survey responses to build defensible ROI stats for your product, use case, or industry.
  • Custom Classifiers
    Tag and filter your content based on industry, product line, persona, and more.
  • Sentiment Analysis
    Filter testimonials to find the most positive quotes without having to read through every response.
  • Branded Templates
    Quickly publish assets that are always in your brand’s look and feel.

Share

  • Evibot for Slack
    Search for content directly within Slack or UserEvidence in natural language (or request missing proof in the same workflow).
  • Salesforce, Highspot, and Seismic sync
    Auto-sync assets to your existing systems so reps always have the latest proof points.
  • MCP Server
    Pull verified customer proof directly into Claude for content creation, business case decks, and AI-assisted selling.
  • Proof Recommender
    Analyzes deal context and automatically recommends the most relevant evidence after a sales call is complete.

Measure

  • Content Performance Dashboard
    Track top-performing assets and engagement data across channels like Slack, Seismic, Salesforce, and UserEvidence.
  • Asset-level Reporting
    See downloads, shares, and link activity for every asset, broken down by channel.
  • Survey Metrics
    Track visits, starts, completions, and email performance across every survey so you can compare what’s working and what’s not.

Third-party verified by UserEvidence

All the assets you create and share with UserEvidence carry a trust signal buyers can rely on, not just “your word for it”. Blind-but-verified testimonials earn nearly the same buyer trust as named quotes.

Built for even the most regulated and complex industries

In industries like cybersecurity, financial services, and healthcare, getting a customer to go on record is rarely simple. You get a scalable source of credible, specific customer evidence even when your customers can’t go public.

UserEvidence has been a game-changer for consolidating all of our customer proof points in one place. We've connected it via MCP server so our teams can pull exactly what they need on the fly: 'I need a quote on automation from a billion-plus revenue company in the financial space'. Boom! Here you go! It's a one-stop shop for all things customer evidence.
Brayden McCleskey
Senior Customer Advocacy Marketing Manager, Recorded Future

UE verified: uevi.co/3989VXYE

The AI features in UserEvidence have been a game-changer. Our teams are really excited about it. All they need to do is go into our research library and ask Evi what they're looking for. The Slack integration has been fantastic as well. The evidence we have helps prevent the need for, let's say, so many references, and AI helps take all of that guesswork away.
Jennifer Lovejoy
Director of Customer Marketing, HUMAN

UE verified: uevi.co/6129ISFQ

Not sure where to start? Use our worksheet to see if you have any evidence gaps

A quick, fillable template to help you identify where Sales, Marketing, and buyers are losing confidence and what customer proof to prioritize first.

Evidence is one part of the UserEvidence platform

Advocacy

Run targeted campaigns and keep advocates engaged across their journey.

References​

Manage reference requests without slowing deals down or burning out customers.

Community​

Create a private place for your best customers to stay close to your product and team.

New customer marketing playbooks every other week

Mosey on over to The Outpost, where the best CMA practitioners are sharing their in-the-(tumble)weeds plays and tactics.