Your favorite B2B marketing leaders will be in Jackson Hole this August. Will you?

Big ideas come from better backdrops.

📍 Jackson Hole, Wyoming | August 18-20, 2025

Built for marketing leaders of today and tomorrow

Whether you’re a CMO, VP, or rising Director+level marketing leader, we’re curating a group that’s ready to toss out old playbooks, challenge convention, and navigate the seismic shift happening in B2B marketing.

Invite-only. No consultants. No agencies. Just real conversations, fresh ideas, and connections that actually matter, in a setting built for marketers like you.

Highline isn't full of the usual suspects from the B2B event circuit

From breakout startups to public giants, we’ve curated a “room” of in-house B2B marketing leaders across industries—not the usual parade of MarTech vendors pitching each other.
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Why you should make the trek to Highline

Step outside the B2B marketing bubble

The best ideas don’t come from talking to the same people about the same things. That’s why we’re bringing in CEOs, CROs, and leaders from outside of B2B marketing.

Build authentic connections and new relationships

Forget fluorescent-lit rooms and awkward networking. Highline is intentionally structured to foster genuine conversations, meaningful relationships, and connections that last beyond the event.

Experience Jackson, Wyoming

Jackson isn't just scenery. It's our home, our roots, and a core part of the Highline experience. You'll reconnect with what really matters, return energized, and ready to lead differently.

WHAT YOU CAN EXPECT AT HIGHLINE

Fly in and meet your people

We’ll kick things off with a check-in and casual welcome party at Snow King Resort. No awkward icebreakers. Just good people, early connections, and a golden hour backdrop that beats any hotel ballroom.

Highline check-in

Welcome reception

Get outside and touch some grass

Forget awkward intros or sitting in a ballroom all day. Highline starts where real conversations happen: outside. You’ll pick one of several curated outdoor activities designed to connect with peers without screens between you.

Outdoor breakfast at Snow King Resort

Choose your adventure in Jackson Hole

History, cocktails, and golden hour in downtown Jackson

Big ideas at 7,808 feet

Now that the connections are real, it’s time to dig in. We’re taking over the summit of Snow King Mountain for a full day of bold ideas, sharp peers, and honest conversations. The kind of day that reminds you why you got into marketing in the first place.

Grab-and-go breakfast on the lawn

Ride to the top of Snow King Mountain

Highline check-in + coffee

B2B marketing has a credibility crisis

Stop leading with your value prop—nobody’s buying it

B2B influencer marketing without regret: how to get it right the first time

Roundtable session #1

Lightning talks

AI marketing unlocks: deploying the power of AI across your org

Lunch on the mountain

We asked AI to run marketing. It said ‘good luck.’

Roundtable session #2

From chaos to credibility: the new customer marketing stack

Closing remarks

Free time

Closing party at the top of Snow King Mountain

WHAT YOU CAN EXPECT AT HIGHLINE

18

August

Monday

Fly in and meet your people

We’re kicking things off with an optional evening welcome party after you arrive in Jackson. No awkward small talk. Just good people, great conversations, and a backdrop that beats any hotel lobby.

19

August

Tuesday

Get outside and touch some grass

Forget awkward icebreakers or forced small talk. Day one is about moving away from screens, getting outside, and meeting people naturally. Real conversations don’t happen over bad coffee in a hotel hallway.

  • Scenic hikes — swap marketing playbooks while taking in the Tetons.
  • Horseback riding — network like a cowboy or cowgirl.
  • Hit the river — because some of the best ideas happen knee-deep in a river.
  • Mountain biking — for those who prefer high-speed networking.

20

August

Wednesday

Big ideas at 7,808 feet

Now that you’ve made real connections, it’s time to get to work. We’re heading to Snow King Mountain for a day built around meaningful peer discussions, supported by a select few keynote presentations, all set against the Grand Tetons.

  • Curated roundtables (and gondola rides) — matched by role, industry, and your biggest challenges so you find yourself in the right conversations.
  • No-fluff keynotes and candid presentations — from people who don’t just market to marketers. It’s time to get out of the echo chamber.
  • An environment that inspires you — big ideas need room to breathe. We’ll have plenty of space for you to connect outdoors up top at Snow King Mountain.
  • Built-in downtime to recharge — take a few hours to catch your breath, catch up on emails, or just lie down. You’ll be refreshed and ready for the farewell party at night.

You don't get views like this at B2B marketing events

We picked a mountain because real conversations need real space.

Real talk from the people you actually want to hear from

Jen Allen-Knuth

DemandJen

Kyle Lacy

CMO, Docebo

Meagen Eisenberg

CMO, Samsara

Devin Reed

The Reeder

Kacie Jenkins

SVP Marketing, Sendoso

Julien Sauvage

CMO, Cordial

Pranav Piyush

Co-founder and CEO, Paramark

Evan Huck

CEO and Co-founder, UserEvidence

Alex Eaton

Director of Product Marketing, UserEvidence
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Silvia Valencia

VP Revenue Marketing, Docebo

Roundtables moderated by people who’ve lived it

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Trinity Nguyen

CMO, UserGems

Kevin Lau

VP Customer Engagement, Freshworks
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Ren Kin

PMM Business Strategy Lead, Grammarly
A smiling man with wavy brown hair, a beard, and black glasses is shown against a light purple background. He is wearing a plaid shirt, embodying the relaxed spirit of Highline 2025.

Brendan Hufford

Growth Sprints
Smiling woman with long blonde hair, wearing a black top and heart-shaped necklace, poses confidently in front of a light purple background, embodying the modern style of Highline 2025.

Angela Wells

Senior Director, Customer Advocacy & Executive Programs, Splunk, a Cisco Company
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Natalie Marcotullio

Head of Growth and Product Marketing, Navattic
A man with short brown hair and a trimmed beard is smiling broadly. He is wearing a black Highline 2025 shirt and is set against a light purple background with rounded corners.

Jason Oakley

Productive PMM
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Emily Coleman

Senior Manager, Customer Marketing and Advocacy, LaunchDarkly
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Abel Gonzalez

VP Product Marketing, Everstage

Alex Eaton

Director of Product Marketing, UserEvidence
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Sam Langrock

Team Lead, Product Marketing, Recorded Future

Think you should be at Highline?

Highline is invite-only for a reason. We’re hand-selecting the most insightful, forward-thinking B2B marketing leaders to join us in Jackson. Space is intentionally limited to create an intimate, exclusive experience. One you’ll actually remember.

Think you’d add to the conversation?

👉 Apply here for an invite

FAQs, straight from the horse's mouth

Who is Highline for?

Highline is invite-only (though you’re welcome to apply) for 100 in-house B2B marketing leaders.

We’re curating for Director+ titles across product marketing and customer marketing, and VP+ across broader marketing leadership.

We’re looking for in-house folks who are actually doing the work — no vendors, no sponsors, no agencies, and no fractional people.

When and where is Highline?

August 19–20, 2025, in Jackson Hole, Wyoming.

You’ll fly into Jackson Hole Airport (JAC), about 15 minutes from downtown Jackson.

Once accepted, we’ll share suggested arrival times, hotel info, and transportation tips.

We have a room block at one of the local hotels and can recommend a few others if you want to stay elsewhere.

Why Jackson Hole, WY?

The best ideas don’t come from a boardroom or your laptop.

They come from breathing mountain air and being surrounded by sharp people who challenge your thinking.

That’s why we’re building this in Jackson. It’s part of our roots, and it sets the tone for everything we want Highline to be.

Can I apply to attend?

You can apply here if you think you’re a fit for Highline. We’ll review and follow up if there’s a spot.

What’s included if I’m accepted?

There’s no ticket cost to attend Highline.

If you’re invited or accepted through the application, we’ll cover food, group activities, and all programming.

You’re responsible for your flight and hotel.

What kind of content should I expect?

The kind that makes you a better marketer.

Real conversations from in-house leaders about what they’re working on, what’s actually working, and what’s changing fast.

No fluff, no filler — just sharp takes on the stuff you care about but rarely get to talk about publicly.

Will there be outdoor activities?

Short answer, yes.

The first full day of the event is built around small group outdoor experiences.

We want people getting to know each other outside and away from the usual B2B event setup.

You’ll choose from a handful of activity options based on your comfort level.

What’s the dress code?

Mornings can be chilly, but it warms up fast — and it’s pretty amazing during the day in August.

Pack layers and comfortable clothes for outdoor activities, plus something casual-but-clean for sessions and evening events.

And yes, you can bring your best Western outfit because you’re in Jackson, after all. Evan Huck, our CEO, likes to call it cowboy chic.

Can I bring a guest or spouse?

You’re welcome to bring someone with you to Jackson, but the event itself is invite-only and reserved for attendees.

Your guest will be on their own while you’re at Highline.

Do you have a justification letter I can use to get internal approval?

If you’re planning to expense your travel or hotel as a professional development investment, we’ve drafted this one-page justification letter you can share with your manager or finance team. It outlines the event purpose, business value, and cost structure.