UserEvidence for Product Marketing

Boost your GTM with customer evidence

Tap into your best sellers—your customers—for the testimonials, ROI stats, and competitive evidence you need to win in crowded markets.

Helping product marketers be the reason sales hits their number

UserEvidence makes life easier for product marketers

Strengthen your product pitch

Buyers can’t sell “easy to use” product claims to their boss. Use real customer feedback, ROI stats, and hard evidence from your customers.

Win more competitive deals

Arm your sales team with rock-solid competitive intelligence so they have the edge in every pitch, sales deck, and conversation.

Break into new markets

Easily gather the proof you need to back every new use case, product, and industry so your GTM motion can’t be stopped.

How product marketers capture customer proof with UserEvidence

Collect

Bring in feedback throughout the customer journey via UserEvidence surveys and third-party review sites.

Curate

UserEvidence surfaces the best testimonials, creates quantifiable ROI stats and charts, then collects it all into one organized library.

Share

Create and deploy on-brand marketing assets in seconds across channels and your integrated tools. Create custom collections for your team or share directly with prospects.

WHAT PRODUCT MARKETERS NEED

HOW USEREVIDENCE MAKES IT HAPPEN

Support every industry, region, and product sales is selling into

UserEvidence helps you activate more of your customer base to gather stories for every persona. Build trust with buyers with the real customer proof sales needs.

See UserEvidence In the wild

HOW USEREVIDENCE MAKES IT HAPPEN

Turn insights into competitive microsites

UserEvidence lets product marketers easily create competitive microsites that show why customers chose you over direct competitors, giving buyers the intel they need.

See UserEvidence In the wild

HOW USEREVIDENCE MAKES IT HAPPEN

Back up big claims with real customer data

UserEvidence consolidates survey responses into meaningful insights so product marketers can credibly substantiate product claims with anonymized customer data.

See UserEvidence In the wild

HOW USEREVIDENCE MAKES IT HAPPEN

Support every industry, region, and product sales is selling into

UserEvidence helps you activate more of your customer base to gather stories for every persona. Build trust with buyers with the real customer proof sales needs.

See UserEvidence In the wild

HOW USEREVIDENCE MAKES IT HAPPEN

Turn insights into competitive microsites

UserEvidence lets product marketers easily create competitive microsites that show why customers chose you over direct competitors, giving buyers the intel they need.

See UserEvidence In the wild

HOW USEREVIDENCE MAKES IT HAPPEN

Back up big claims with real customer data

UserEvidence consolidates survey responses into meaningful insights so product marketers can credibly substantiate product claims with anonymized customer data.

See UserEvidence In the wild

Better proof points → confident buyers → more closed-won

Charlotte Lilley

Head of Global Customer Marketing, Coupa

“Coupa customers are the best sellers we have. With thousands of customers across different product lines, industries, and geographies, we needed a solution that would enable us to leverage the voice of the customer at scale. UserEvidence enables our go-to-market team to put customers on the front lines of our messaging.”

Eric Holland

Senior Product Marketing Manager, CureMint

“There’s nothing in my B2B world quite like survey day with UserEvidence. Instead of pulling my hair out for data and customer wins… I get to sit back, relax, and watch the gold rush.”

Lauren Alt-Kishpaugh

VP of Marketing, Postal.io

“UserEvidence helps us 10x the output of a one person team by helping to collect, digest, organize and surface customer feedback and stats.”

Sam Swain

Senior Product Marketing Manager, BILL

“Love how quick and easy our sales or marketing teams can grab a stat or a metric to leverage in anything from a cold prospect email, a piece of marketing content, or even in a pitch deck to really show the power of our software, and what our customers really think about it.”

Jen Allen-Knuth

“If you’re a Sales leader who has been begging your Marketing team for more customer evidence, this report will give you the buyer data you need to make that case. I’ve never hit “FWD” so fast after reading a report.”

Kaylee Edmondson

“Anyone looking to drive pipeline needs to read this report in full – absolutely packed with insights from the jump. As a demand gen operator, I’m always craving customer stories to package and distribute as a core part of the GTM engine, this report shows the ‘why’, ‘how’, and ‘what’ backed with all the data your execs will need to prioritize this work.”

Quantifiable customer evidence in 29 seconds

The Evidence Gap report

We surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.