THE PROOF POINT

Here’s what GTM teams are missing: proof.

That’s what I think every morning when I fire up LinkedIn and scroll through boring manifestos and endless lukewarm takes.

The Proof Point is a new show from UserEvidence that helps GTM teams find ideas, frameworks, and tactics that actually work.

Each episode includes an unfiltered discussion with the biggest names in B2B to help find the proof points I’m in search of.

Because opinions are cheap. And proof is gold.

Episodes

EPISODE #5

Adam Goyette, Emily Kramer, and Jeff Ignacio spill the tea on how to craft killer revenue models and share how they think about growth.

EPISODE #4

Adam Schoenfeld, Trinity Nguyen, and Jarod Greene dig into some of the most common misconceptions around TAM, ICP, and ID’ing fit.

EPISODE #3

Nate Nasralla, Rachel Shi, and Mark Kosoglow share their theories on why B2B sellers keep using the same old playbooks.

EPISODE #2

Jen Allen-Knuth, Kaylee Edmondson, and Jason Oakley share their biggest learnings to create GTM messaging that resonates.

EPISODE #1

Devin Reed, Anthony Kennada, and Morgan J. Ingram talk with Mark (very blatantly) about the state of B2B content in 2024.

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