Opinions Are Cheap. Proof Is Gold. Welcome to The Proof Point, a New Show for GTM Teams From UserEvidence.


Here’s what GTM teams are missing: proof.

That’s what I think every morning when I fire up LinkedIn and scroll through boring manifestos and endless lukewarm takes.

The Proof Point is a new show from UserEvidence that helps GTM teams find ideas, frameworks, and tactics that actually work.

Each episode includes an unfiltered discussion with the biggest names in B2B to help find the proof points I’m in search of.

Because opinions are cheap. And proof is gold.



What Does ‘ICP Fit’ Actually Mean?

Adam Schoenfeld, Trinity Nguyen, and Jarod Greene dig into some of the most common misconceptions around TAM, ICP, and ID’ing fit.

Why Hasn’t the B2B Sales Playbook Changed?

Nate Nasralla, Rachel Shi, and Mark Kosoglow share their theories on why B2B sellers keep using the same old playbooks.

Why Your GTM Messaging Fails (and How to Fix It)

Jen Allen-Knuth, Kaylee Edmondson, and Jason Oakley share their biggest learnings to create GTM messaging that resonates.

Should You Actually Want to Be a Media Company?

Devin Reed, Anthony Kennada, and Morgan J. Ingram talk with Mark (very blatantly) about the state of B2B content in 2024.