The TL;DR
Mark Huber, VP of Marketing, and Jillian Hoefer, newly minted Senior Content Marketing Manager at UserEvidence, get brutally honest about the wins, misses, and lessons from Season 1 of The Proof Point.
From plateaued downloads to tactics that flopped, this episode is a candid look at how content evidence—rather than customer evidence—shaped their approach. You’ll hear exactly what worked, what didn’t, and what they’re changing for Season 2.
With a focus on distribution over creation, they break down their results, share key takeaways, and preview what’s next: new strategies, better tactics, and real listener questions driving the show forward.
Things to listen for:
(00:00) Why proof beat opinions every time
(01:50) Jillian’s evolution from podcast partner to UserEvidence marketer
(06:30) Breaking down The Proof Point’s season one wins
(12:10) Lessons learned: Distribution pitfalls and the magic of relationships
(20:00) How to think about “killing your marketing darlings”
(24:30) How UserEvidence leverages podcast content beyond downloads
(31:00) Tackling the challenge of LinkedIn’s algorithm
(36:40) What the shift of strategy means for Season 2
(42:00) The power of in-person interviews for engaging podcast content(50:10) Listener Q&A
