The Customer Evidence Gap: Original research by UserEvidence after surveying 619 B2B buyers, sellers, and marketers.
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Introducing Research Content: Turn Market Research Into Original Content That Builds Authority

B2B marketing playbooks get old fast, leaving everyone scrambling for new ways to stand out. The go-to answer? Thought leadership. [...]

Your Survey Isn’t Getting Responses? Here’s What to Do

Andrea Wunderlich’s Go-to Tactics That Build Trust With B2B Buyers

Why We’re Making the Shift From Customer Voice to Customer Evidence

How Six B2B Marketing Leaders Build Trust With Buyers

What’s Customer Evidence, and Why Your GTM Team Needs It

Why Your GTM Messaging Fails (and How to Fix It)

Land More of Your Best Customers With a Laser Focused ICP

Your Buyers Don’t Trust You: Here’s Why Kaylee Edmondson Says That’s an Opportunity for Demand Gen

Introducing Research Content: Turn Market Research Into Original Content That Builds Authority

How Security Vendor HackerOne Uses Customer Evidence in Every GTM Function

Jason Oakley’s Take on How The Customer Evidence Gap Impacts Product Marketing

How Gong Constantly Finds Happy Customers and Shares Their Stories

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