Closing The Evidence Gap: Here's how to fix the sales and marketing disconnect by capturing proof points that win buyer trust.
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Introducing Research Content: Turn Market Research Into Original Content That Builds Authority

B2B marketing playbooks get old fast, leaving everyone scrambling for new ways to stand out. The go-to answer? Thought leadership. [...]

5 Brands Thinking Differently About Case Studies and Nailing It

Why Buy UserEvidence When I Can Just Build My Own Customer Evidence Library?

Who the Heck Owns Customer Evidence? (If You Can’t Answer This In Your Org…Give This A Read)

Need More Customer Evidence But Don’t Know Where To Start? We’ve Got Your Playbook.

Why Every Product Marketer Needs a Charter (and How I Built Mine at UserEvidence)

What To Do When Your Customers Won’t Go On The Record

How to Build Trust With the Most Skeptical B2B Buyers

Bitly’s Formula for Measuring The Impact of Customer Marketing

How We Created Our Original Research Report (That Got 700 Downloads in 30 Days)

4 Impactful Things You Can Do While That Case Study Is Stalled

How to Make Sure Your Hard-Won Customer Evidence Gets Used

How To Build an Advocacy Program That Actually Accelerates Deals

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