Opinions Are Cheap. Proof Is Gold. Welcome to The Proof Point, a New Show for GTM Teams From UserEvidence.
Introducing UserEvidence Research Content: Turn market research into original content that builds authority.

UserEvidence Content Hub

All of the best content we have (and our bar is really high). Tactical how-to blogs, entertaining podcasts, and honest interviews with the biggest names in B2B marketing.

FEATURED POST

Introducing Research Content: Turn Market Research Into Original Content That Builds Authority

Alex Eaton
May 21, 2024

Read our blogs

Get actionable insights, expert advice, and practical tips to create your highest-performing marketing campaigns.

Your Buyers Don’t Trust You: Here’s Why Kaylee Edmondson Says That’s an Opportunity for Demand Gen

June 4, 2024

Introducing Research Content: Turn Market Research Into Original Content That Builds Authority

May 21, 2024

How Security Vendor HackerOne Uses Customer Evidence in Every GTM Function

May 8, 2024

Jason Oakley’s Take on How The Customer Evidence Gap Impacts Product Marketing

April 24, 2024

How Gong Constantly Finds Happy Customers and Shares Their Stories

April 11, 2024

Your Buyers Don’t Trust You: Here’s Why Jen Allen-Knuth Says That’s an Opportunity for Sales

March 28, 2024

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Get a bi-weekly email with my hits (and misses) as a first-time VP of Marketing, new examples that inspire my thinking, and our best content.

Mark from UserEvidence

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Binge our podcast

The Proof Point helps GTM teams find ideas, frameworks, and tactics that actually work.

Each episode includes an unfiltered discussion with the biggest names in B2B to help find the proof points I’m in search of.

Because opinions are cheap. And proof is gold.

EPISODE #9

What’s Wrong With Calendly’s Homepage?

Jeff Hardison gets to defend Calendly’s homepage messaging in a LinkedIn-post-turned-Proof-Point-debate with Rob Kaminski.
EPISODE #8

How to Write Stories Your Sales Team Will Actually Use

April Dunford, Kyle Lacy, and Marcus Andrews dive into storytelling and how to write stories your sales team will actually use.
EPISODE #7

Using Features vs. Benefits vs. Outcomes in Your Messaging

Anthony Pierri, Emma Stratton, and Chris Orlob tell us where to shift our focus in messaging so it actually lands with your buyers.

Tim Davidson: Founder and VP of Marketing @ B2B Rizz

May 22, 2024

Andrea Wunderlich: Director of Product Marketing @ Maxio

May 22, 2024

Devin Reed: Founder @ The Reeder and 2x Head of Content @ Gong and Clari

May 22, 2024

Get Evidently in your inbox

Get a bi-weekly email with my hits (and misses) as a first-time VP of Marketing, new examples that inspire my thinking, and our best content.

Mark from UserEvidence

Subscribe to Evidently