Closing The Evidence Gap: Here's how to fix the sales and marketing disconnect by capturing proof points that win buyer trust.

UserEvidence Content Hub

All of the best content we have (and our bar is really high). Tactical how-to blogs, entertaining podcasts, and honest interviews with the biggest names in B2B marketing.

FEATURED POST

5 Tips from Customer Marketing Leaders at Gong, Tipalti, and Trellix on Creating Major Impact

Mark Huber
November 26, 2024

Read our blogs

Get actionable insights, expert advice, and practical tips to create your highest-performing marketing campaigns.

What To Do When Your Customers Won’t Go On The Record

February 6, 2025

How to Build Trust With the Most Skeptical B2B Buyers

January 30, 2025

Bitly’s Formula for Measuring The Impact of Customer Marketing

January 21, 2025

How We Created Our Original Research Report (That Got 700 Downloads in 30 Days)

January 16, 2025

4 Impactful Things You Can Do While That Case Study Is Stalled

January 7, 2025

How to Make Sure Your Hard-Won Customer Evidence Gets Used

December 17, 2024

The Evidence Gap​ report

We surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

Binge our podcast

The Proof Point helps GTM teams find ideas, frameworks, and tactics that actually work.

Each episode includes an unfiltered discussion with the biggest names in B2B to help find the proof points I’m in search of.

Because opinions are cheap. And proof is gold.

EPISODE #25

We’re Forgetting This Crucial Piece of Building Buyer Trust

Mary Yang (Syxsense) wants you to remember that trust isn’t built on data alone.
EPISODE #24

The Best Way To Beat Out Buyer Skepticism

Sam Langrock (Recorded Future) shares how tackling your buyer’s fear head on is the best trust-builder.
EPISODE #23

What’s the Real Impact of Original Research?

Evan Huck (UserEvidence) and Mark break down the original research playbook that got them 700+ downloads.

Say “NO” to Your CEO (Without Getting Fired) With Natalie Marcotullio @ Navattic

January 31, 2025

Market the Problem, Not the Solution With Brendan Hufford @ Growth Sprints

January 17, 2025

Episode Three of The Long Game with Dave Gerhardt

January 9, 2025

How To Create Impact While Inheriting A Marketing Program with Chelsea Castle @ Close

January 3, 2025

Episode Two of The Long Game with Dave Gerhardt

January 2, 2025

What Effective Content Distribution Actually Looks Like with Ross Simmonds @ Foundation

December 20, 2024

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Mark from UserEvidence

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The Evidence Gap

There’s an evidence gap in your organization that’s stalling your pipeline. We’re rounding up our best content to help you close the gap and win more deals–faster.

The Evidence Gap

We surveyed 600+ B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence–and discovered a major gap in the process.

Closing The Evidence Gap

We’re divulging every secret we have gathered up here at UserEvidence for how to create and conduct crazy-effective customer surveys, effectively mine for proof points (AKA, actionable customer data and stories) and intentionally deploy them to your sales teams, so your hard work gets used–and your sales team’s deals keep moving.

Get Evidently in your inbox

Get a bi-weekly email with my hits (and misses) as a first-time VP of Marketing, new examples that inspire my thinking, and our best content.

Mark from UserEvidence

Subscribe to Evidently