Closing The Evidence Gap: Here's how to fix the sales and marketing disconnect by capturing proof points that win buyer trust.
Use these worksheets to run internal interviews, uncover your Evidence Gap, and start closing it. Your GTM team will thank you (and you’ll look like a hero in the process).
The best way to make sure you’re sourcing impactful customer evidence is to ask what’s needed. Easier said than done though, right? That’s where these worksheets come in handy. Grab these editable worksheets to help interview your teammates to discover what customer evidence they need, so you can fill the gap (and get your flowers).
Is your sales team fully equipped with the proof points to close deals–fast? This interview template helps you pinpoint critical gaps in your customer evidence library by tapping into the experiences and insights of your sales team.
Sometimes the bigger trends are easier to see from the top. Tap into the expertise of your sales leaders to identify where customer evidence might be falling short and how it’s affecting team success and deal momentum.
It’s time to fuel more of your marketing engine with customer evidence (trust us, this is the stuff that will earn you a promotion). Use this template to dig into the gaps with your CMO and figure out where the biggest opportunities are.
Here’s the big-picture impact our customers have seen from prioritizing capturing and deploying customer evidence (AKA, exactly what these worksheets help you to do):
