The Evidence Gap: Original research by UserEvidence after surveying 619 B2B buyers, sellers, and marketers.
Give your sellers relevant customer evidence so they can build trust faster, shorten sales cycles, and increase win rates.
What do buyers always ask for after the first call? The deck and case studies. Not for bedtime reading, but to see if someone like them, in their industry, with their very specific problem, took a chance on your product. Buyers want to see mirror images of themselves in your company’s success stories before they make a big purchase.
WHAT SALES LEADERS NEED
Stronger customer stories sellers can use
HOW USEREVIDENCE MAKES IT HAPPEN
Move beyond generic case studies and quotes
UserEvidence lets your sales team share competitive evidence, data-backed examples, and product proof points to increase buyer confidence and close the trust gap.
Hard numbers to create credible business cases
HOW USEREVIDENCE MAKES IT HAPPEN
Build buyer confidence with verified data
UserEvidence gives sellers access to verified product stats so they can create business cases that quantify ROI and time-to-value in a more credible (and believable) way.
More specific customer evidence examples
HOW USEREVIDENCE MAKES IT HAPPEN
Find relevant examples for every buyer
UserEvidence allows your sales team to filter customer stories by industry, company size, geography, use case, and role - increasing relevance and specificity for buyers.
HOW USEREVIDENCE MAKES IT HAPPEN
Move beyond generic case studies and quotes
UserEvidence lets your sales team share competitive evidence, data-backed examples, and product proof points to increase buyer confidence and close the trust gap.
HOW USEREVIDENCE MAKES IT HAPPEN
Build buyer confidence with verified data
UserEvidence gives sellers access to verified product stats so they can create business cases that quantify ROI and time-to-value in a more credible (and believable) way.
HOW USEREVIDENCE MAKES IT HAPPEN
Find relevant examples for every buyer
UserEvidence allows your sales team to filter customer stories by industry, company size, geography, use case, and role - increasing relevance and specificity for buyers.
