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2025 EDITION

The Evidence Gap: Why Buying Has Gotten Easier — But Selling Has Gotten Harder

We surveyed 811 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

The Evidence Gap:
Why Your Buyers Aren’t Convinced—And How To Win Them Over

We surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

Three yellow signs labeled BUYERS, SELLERS, and MARKETERS stand on opposite sides of jagged purple chasms, visually showing a divide or separation between the groups.

Worksheets
  • Customer Marketing & Advocacy

Customer Marketers: Here’s What Your Sales Team Wishes They Could Tell You

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  • Customer Marketing & Advocacy

Mending The Advancement Gap

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The Customer Marketing and Advocacy Salary & Career Benchmark Report

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Platform
Generate customer evidence
Advocacy
Activate your customers
AI at UserEvidence
Scale without losing trust
ROI Studies
Generate customer evidence
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Back up product claims with evidence
Sales Enablement
Create a customer evidence library
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Become a customer evidence machine
Sales Leaders
Boost buyer confidence and win rates
Demand Generation
Increase conversion with customer evidence
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Get in front of churn before it's too late
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See what our customers say
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New customer marketing playbooks every other week

Mosey on over to The Outpost, where the best CMA practitioners are sharing their in-the-(tumble)weeds plays and tactics.

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