The Evidence Gap:

Why Your Buyers Aren’t Convinced—And How To Win Them Over

We surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

Worksheets

Customer Marketing & Advocacy

5 Brands Thinking Differently About Case Studies and Nailing It

Customer Marketing & Advocacy

Why Buy UserEvidence When I Can Just Build My Own Customer Evidence Library?

Customer Marketing & Advocacy

Who the Heck Owns Customer Evidence? (If You Can’t Answer This In Your Org…Give This A Read)

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