The TL;DR
Bitly’s CMO, Tara Robertson, shares how customer evidence is reshaping Bitly from a simple link-shortening tool into a platform that powers connections. Tara walks us through the role of customer insights and data-driven metrics in Bitly’s retention strategy, highlighting how her team taps into specific KPIs and targeted approaches to drive real results.
Bitly’s rebrand is fueled by authentic customer stories—from inventive QR code applications to broader engagement with SMBs, enterprises, and individual users. Tara also unpacks why many B2B buyers are wary of traditional customer evidence and how Bitly’s commitment to genuine, relatable stories breaks through that hesitation.
Key Topics:
- How customer stories drive Bitly’s rebrand
- Using insights and metrics to build retention
- Crafting authentic, trust-building stories in B2B
- Bridging digital and physical interactions with QR and 2D barcodes
If you’re looking to boost customer marketing or establish trust through real proof, Tara’s insights offer hands-on strategies for long-term success.
