UserEvidence acquires Zealot: adds advocacy + references, backed by $7M in new funding
SlapFive is built for admins who run legacy customer reference programs. UserEvidence is built for how customer marketing teams work today and where they’re headed.
SlapFive’s admin-heavy setup sits off to the side. Slow to configure, hard to adopt, and rarely reaching sellers when they need proof. Sellers wait, advocates burn out, and deals stall.
UserEvidence connects advocates, references, and verified proof directly in the tools GTM teams already use. Fast, flexible, and built for teams rewriting old playbooks.
If you want a playbook-driven reference tool built for admins, SlapFive can work.
If you want advocates, references, and verified proof your GTM team actually uses—UserEvidence is built for you.
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| Who it’s built for | Advocacy admins running reference programs |
Customer marketing, Sales, and CS teams who need proof in every deal |
| Motion | Reference management with structured workflows |
System of advocates, evidence, and references embedded in GTM workflows |
| Time to value | ~8 months* |
<45 days to adoption; 1.3 months to ROI** |
| Strength | Clear process for capturing and fulfilling reference requests |
Delivers third-party-verified proof reps, marketers, and CS can use directly in their daily tools |
| Limitation | Admin-heavy setup; no native hub (requires third-party platforms); workflows often sit outside seller workflows |
Young, fast-moving roadmap; core flows live and scaling, deeper embeds expanding weekly |
| CAPABILITY |
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| Quote/testimonial creation |
 Storyboards; manual capture |
 Verified quotes/testimonials, sales-ready |
| Third-party verified proof and ROI data |
 No scalable way to quantify customer results |
Generates statistical proof and ROI claims at scale; independently verified |
| CRM and integrations |
Custom Workato/API syncs; Salesforce limited |
Native Salesforce package; file-level Highspot/Seismic sync with analytics; Slack, G2, and TrustRadius integrations |
| Reference fulfillment |
Manual, reference-centric workflows |
AI-matched, one-click fulfillment across deals |
| Reference burnout safeguards |
Manual tracking; advocates often over-used |
Automated fatigue tracking; content deflection protects advocates |
| Sales/CS access to proof |
Limited to email/SMS + embeds; low seller adoption |
Embedded directly in Slack, email, Salesforce, Highspot, Seismic, in-product |
| Advocate hubs and communities |
No native hub (requires third-party platforms) |
Advocate destination hub available today; investment growing |
Here’s what current SlapFive customers told us about their experience.
Feels admin-heavy and slow to adopt, rather than something GTM teams can use day-to-day
Advocates get tapped too often, with no safeguards against fatigue
References stay siloed instead of being accessible across Sales, CS, and Marketing
Customers report it takes around 8 months before they see real impact
Source: *Independent survey of 185 customer marketing leaders (Captivate Collective, 2025 Customer Marketing Tech Landscape) and **UserEvidence customer survey (October 2025).
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| Survey respondents (n) | 25 |
35 |
| Average satisfaction (out of 10) | 7.1 |
8.8 |
| Ease of use (out of 5) | 3.5 |
4.3 |
| Customer success (out of 5) | 4.3 |
4.7 |
| Product reliability (out of 5) | 3.8 |
4.5 |
| Time to ROI | ~8 months* |
1.3 months** |
