UserEvidence acquires Zealot: adds advocacy + references, backed by $7M in new funding
WEBINAR
Most teams ship reports that look nice and disappear.
Recorded Future did the opposite. They turned their yearly research into a machine that drives traffic, conversations, and real pipeline. In this session, we break down how they built it and what you can steal for your own programs.
Most reports die after the launch email. Very few keep working once the initial buzz fades.
We’ll walk through how Recorded Future turned research into an engine that consistently produces traffic, meetings, and pipeline. You’ll see the steps they took and the numbers they watch to prove it’s working.
Turn a yearly “State of” report into a traffic driver that drives awareness all year, not just during launch week
Use ROI reports as mid-funnel proof that gives AEs confidence and helps buyers make faster decisions
Build a research engine Sales can feel with simple derivatives, clean retargeting paths, and SDR follow-up that actually gets replies
Track the only metrics that matter like influenced opportunities, demo lift, and revenue tied to the report
