See how 185 customer marketers rated their tech stacks in the 2025 CMA Landscape Report.
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Introducing Research Content: Turn Market Research Into Original Content That Builds Authority

B2B marketing playbooks get old fast, leaving everyone scrambling for new ways to stand out. The go-to answer? Thought leadership. [...]

Insights From 200+ Customer Marketers On How The Role Is Changing

Building a Customer Evidence Program: Making Sure Your Hard-won Evidence Gets Used

The Customer Marketing Landscape Is Blowing Up—Here’s Why That’s a Good Thing

Building a Customer Evidence Program: How To Build Your Customer Evidence Library

The Best Ways To Collect Customer Evidence

Customers Won’t Go On Record? Here’s 10 Creative Ways to Use Anonymous ROI Stats

Building a Customer Evidence Program: Finding your Evidence Gap & Making a Plan

5 Brands Thinking Differently About Case Studies and Nailing It

Why Buy UserEvidence When I Can Just Build My Own Customer Evidence Library?

Who the Heck Owns Customer Evidence? (If You Can’t Answer This In Your Org…Give This A Read)

Need More Customer Evidence But Don’t Know Where To Start? We’ve Got Your Playbook.

Why Every Product Marketer Needs a Charter (and How I Built Mine at UserEvidence)

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