Guide: Closing The Evidence Gap

It’s time to fix the disconnect between marketing and sales. Here’s how we scale proof points at UserEvidence to win buyers’ trust.

Your buyers want proof that your sales team doesn’t have

We found out that The Evidence Gap exists. Now, it’s time to close it.

Inside this guide, we’re sharing exactly how we run customer surveys at UserEvidence, turn the responses into the proof points buyers trust, and put that evidence in the hands of your sales team.

When you do it right, your work gets used and deals keep moving.

67%

of buyers

say the most important thing they need is a compelling, statistically-backed business case for ROI. And guess what? Most vendors aren’t delivering it.

67%

of sellers

have watched deals slip through their fingers because they couldn’t provide relevant, specific customer proof. We’re not giving them the proof they need.

A glimpse at the tactical goods inside:

of our best survey questions

(they’re ready for you to steal)

performing survey incentive

(and how to not get in trouble using it)

10+

examples of designed assets

featuring your customer data and stories (slides, key stat graphics, etc.)

ideas for sales and marketing team enablement

(so your hard work gets used)

The power of customer evidence

Here’s the big-picture impact our customers have seen from prioritizing capturing and deploying customer evidence (AKA, exactly what this guide teaches you how to do):

Up your customer evidence game

Collect, curate, and scale the customer proof your buyers need with UserEvidence.

Let’s talk

Guide: Closing The Evidence Gap

Your buyers want proof that your sales team doesn’t have

A glimpse at the tactical goods inside:

The power of customer evidence

Elizabeth Raffa

Hilmon Sorey

Nick Dedekian