2025 EDITION

The Evidence Gap: Why Buying Has Gotten Easier — But Selling Has Gotten Harder

We surveyed 811 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

The Evidence Gap:

Why Your Buyers Aren’t Convinced—And How To Win Them Over

We surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

Worksheets

Product Marketing, Sales Enablement

The End of the Case Study Era: Why GTM Teams Need Always-On Advocacy

Product Marketing, Sales Enablement

Your 5 Step Process To Building A Competitive Evidence Library That Increases Win Rate

Customer Marketing & Advocacy, Product Marketing, Sales Enablement

Blind-But-Verified: The Customer Evidence Your 2026 Strategy Needs

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