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In this live conversation, marketing leads from Vivun, Immuta, and UserEvidence break down how they’re using proprietary data to do way more than earn a few headlines. Think: sharper ICP targeting, smarter product bets, stronger sales conversations—and yes, real pipeline.
You’ll hear what’s worked (and what hasn’t), plus get honest takes on how to get internal buy-in, wrangle messy data, and build repeatable content engines from a single project.