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Proof Over Opinions: How 3 B2B Brands Turn Original Research Into Huge Impact (Beyond Just Brand)

June 3 | 1pm ET

1 hour

Original research used to be a brand play. Now? It’s shaping entire GTM strategies.

In this live conversation, marketing leads from Vivun, Immuta, and UserEvidence break down how they’re using proprietary data to do way more than earn a few headlines. Think: sharper ICP targeting, smarter product bets, stronger sales conversations—and yes, real pipeline.

You’ll hear what’s worked (and what hasn’t), plus get honest takes on how to get internal buy-in, wrangle messy data, and build repeatable content engines from a single project.

You’ll leave with:

Real-world examples of how original research influenced big GTM moves
Smart ways to squeeze more value out of one research project (across content, product, sales, and brand)
Advice for navigating surveys, skeptical stakeholders, and shifting priorities
Tactical tips to turn customer insights into action—without needing a data science degree