UserEvidence acquires Zealot: adds advocacy + references, backed by $7M in new funding
Forget feature grids. Here’s how to separate platforms that actually work from the ones that fall apart the moment you need them.
Every vendor promises engagement, community, and “activation.” But only a few can handle real-world proof requests from sales, or the CFO asking how this tool impacts real business outcomes.
This guide distills lessons from hundreds of real evaluations and failed rollouts, plus the six structural risks that decide whether your program scales or collapses.
From hundreds of evaluations and real buyer feedback, The Six Fault Lines show you how to run an advocacy evaluation that doesn’t miss the stuff that matters.
If you own customer marketing, advocacy, or product marketing, this guide gives you a clear path for evaluating tools with real stakes: revenue, credibility, and internal trust.
Marketing leaders driving credibility in the boardroom
CMA leaders scaling from 10 advocates to 100+
Product marketers supporting enterprise sales cycles
RevOps and enablement teams validating ROI across tools
Inside, you’ll get frameworks and tools you can use immediately:
Where advocacy programs break and the six risks that matter in every evaluation.
How to separate survival features from cosmetic ones that only look good in a demo.
A ready-to-use model for scoring vendors objectively and defending your decision.
The questions that expose real gaps, slowdowns, and where vendors fall apart.
Every framework in this guide comes from real evaluations: what teams actually ask, what red flags they miss, and the scoring models they use to make defensible decisions.
You’ll also get the Customer Advocacy RFP Template, built from real RFPs. It helps you evaluate vendors the right way, spot red flags early, and run an evaluation your CFO would actually sign off on.
