So, you’re looking to take your spot next to the likes of Slack, Calendly, and Dropbox in the Hall of Product-Led Growth (PLG) Fame, are you? Well, unfortunately, having a great product is only half the battle.
The other half is having a great product-led growth strategy to boot—with customer content being your secret weapon!
Customer content is material that speaks on the customer’s experience with a brand, product or service. Why is this important for product-led growth? Because 95% of people say that customer reviews influence their purchasing decisions. Oh, and when added to a landing page, customer content can increase conversions up to 34%!
To help you get started, we’ve put together a handy guide around why and how you should use customer content.
What you’ll get out of this guide
In the SaaS industry, 58% of companies surveyed in Gainsight’s 2022 PLG Index already have a product-led growth strategy in place, while 47% plan to double their investment. Having your product do the talking for you is the difference between costly marketing and effective marketing.
Our resource, A Quick-Step Guide to Using Customer Content: How to Maximize Product-Led Growth Potential in 2023 & Beyond aims to guide your marketing towards the latter, as you’ll get a comprehensive breakdown on what makes customer content popular and how to make it work for you.
Inside this infographic, you will uncover:
- The 3 major benefits of using customer content
- Why 58% of SaaS companies are utilizing a PLG strategy
- How to create customer content that 92% of consumers rely on before buying
- Best practices for sharing customer evidence to convert perusers into paying users
Start 2023 by enhancing your product-led growth strategies with customer content.
Need help to enhance your product-led growth strategies with customer content? Contact us today to take your customer acquisition, retention, and expansion to the next level!
