JACKSON, WY – June 25, 2025 — UserEvidence, the customer evidence platform for go-to-market teams, today announced a new product integration with G2, the world’s most trusted software marketplace. The integration allows shared customers to automatically transform G2 reviews into structured, high-impact evidence that can be used across sales, marketing, and customer success channels.
Today’s buyers trust their peers more than polished vendor messaging. Yet, most customer reviews are trapped in static feeds — inaccessible when it matters most. With this launch, UserEvidence and G2 help teams operationalize that peer feedback and turn it into a competitive advantage.
The partnership already serves more than 65 mutual customers — including Gong, Grammarly, Vanta, Recorded Future, Amplitude, Sprout Social, PitchBook, and Ramp. These teams rely on G2 to gather trusted peer reviews, and on UserEvidence to turn that feedback into credible, ready-to-use evidence for go-to-market teams.
“Our goal is simple: make it dead easy for GTM teams to use customer evidence where it matters most — in decks, outbound, product launches, and competitive deals. This integration with G2 takes some of the most trusted feedback in the industry and makes it instantly usable, on-brand, and organized.”
With the G2 integration, companies can:
- Auto-import verified G2 reviews into their UserEvidence library
- Tag and organize reviews by persona, product line, or competitor mention
- Publish on-brand testimonial cards and curated evidence libraries
- Equip GTM teams with customer-backed proof at every stage of the buyer journey
As part of its product roadmap, UserEvidence also plans to support syndication of UserEvidence survey responses directly into G2 profiles—making it even easier for brands to scale credible, peer-driven customer proof throughout their funnel.
“Our aim is to have a single repository for all public-facing customer proof, agnostic of source. We call it our ‘Proof Library’ — where our teams and prospects can search to find the most relevant peer-based validation for their Gong business case. The G2–UserEvidence integration helps us bring thousands of additional proof points into that system.”
This integration supports UserEvidence’s broader mission: helping B2B companies increase buyer confidence by making authentic, peer-driven content accessible at every stage of the go-to-market motion.
The G2 + UserEvidence integration is now available to all shared customers with the G2 Review Growth Plan. Learn more here.
