Learn what customer evidence your GTM team actually needs

Use this step-by-step worksheet to run internal interviews, uncover the Evidence Gap inside your company, and get clear on what your GTM team actually needs to move deals forward.

Tired of creating customer evidence that sits gathering dust?

The best way to make sure you’re sourcing impactful customer evidence is to ask what’s needed. Easier said than done though, right? That’s where these worksheets come in handy. Grab these editable worksheets to help interview your teammates to discover what customer evidence they need, so you can fill the gap (and get your flowers).

Sales interview worksheet

Is your sales team fully equipped with the proof points to close deals–fast? This interview template helps you pinpoint critical gaps in your customer evidence library by tapping into the experiences and insights of your sales team.

CRO interview worksheet

Sometimes the bigger trends are easier to see from the top. Tap into the expertise of your sales leaders to identify where customer evidence might be falling short and how it’s affecting team success and deal momentum.

CMO interview worksheet

It’s time to fuel more of your marketing engine with customer evidence (trust us, this is the stuff that will earn you a promotion). Use this template to dig into the gaps with your CMO and figure out where the biggest opportunities are.

The power of customer evidence

Here’s the big-picture impact our customers have seen from prioritizing capturing and deploying customer evidence (AKA, exactly what these worksheets help you to do):

Nick Dedekian

CEO Industry Corps

“UserEvidence allowed us to rapidly capture authentic customer proof and then immediately, seamlessly incorporate them into customer-facing collateral. I would estimate the ROI to be “infinity percent” since I doubt we close the last two six and seven figure deals without the proof, and I don’t see any alternative way we could have gotten it!”

Hilmon Sorey

Managing Director and Co-Founder, ClozeLoop

“Reduced our sales cycle by about 25% because of social proof, and 3rd party credibility.”

Kyle Lacy

Chief Marketing Officer

“The holy grail of marketing is customer evidence. This fantastic research from UserEvidence shows that 9 out of 10 of us acknowledge the need for better, more diverse customer stories. I know I feel it. This is a wake-up call.”

Kaylee Edmondson

Founder

“Anyone looking to drive pipeline needs to read this report in full – absolutely packed with insights from the jump. As a demand gen operator, I’m always craving customer stories to package and distribute as a core part of the GTM engine, this report shows the ‘why’, ‘how’, and ‘what’ backed with all the data your execs will need to prioritize this work.”

Jen Allen-Knuth

Founder

“If you’re a Sales leader who has been begging your Marketing team for more customer evidence, this report will give you the buyer data you need to make that case. I’ve never hit “FWD” so fast after reading a report.”

Adam Goyette

Founder

“The stats and insights in this report blew my mind. Buyers are literally telling sellers what they want to see in order to make buying decisions and sellers are just saying no.”