WEBINAR

How to Evaluate Customer Advocacy Platforms (Without Getting Burned)

Most vendors give you feature grids.

This session gives you the playbook for the fault lines that separate scalable programs from stalled ones, and how the best buyers balance risk, speed, and predictability.

80%

of your RFP weight should go to core must-haves — advocacy activation, CRM, reporting, security, references.

< 90

days to first value. Anything slower loses momentum and sponsorship.

Risk model

Each fault line carries different risk. Miss a major one, and advocacy collapses.

In this webinar:

Most customer advocacy platforms demo well. Few perform once they’re live.

We’ll show you what experienced buyers check before signing a contract.

You’ll walk away knowing how to:

Evaluate customer advocacy platforms through the lens of the six fault lines

Run a cleaner RFP using must-haves, risk scoring, and real-world benchmarks

Spot the red flags vendors don’t want you to see