WEBINAR

How To Build a Winning Case Study That Converts Prospects Into Buyers

Alex Eaton

Director Of Product Marketing

The traditional “problem/solution/impact” case study? It’s time to retire it.

Buyer trust is changing, and it’s time to refresh the formula that we’ve been defaulting to for decades.

52% of buyers

say they trust case studies and testimonials—ranking them 4th behind analyst reports, reviews, and peer recommendations

36% of marketers

produced two or fewer customer stories in the last six months—and 78% produced five or fewer

78% of buyers

say the most important factor is proof of success with similar customers

In this webinar:

We’re sharing a much-needed refresh for the tired case study formula that will actually tell a story that will turn your skeptical prospects into happy customers, and give away some of our best tips for getting 20x more content out of 1 case study project (because let’s be real–if you’re going to spend 6+ months on it, you’d better walk away with more than just 1 PDF).

You’ll walk away knowing how to:

A refreshed framework for approaching traditional case studies

A workaround to chasing those tough customer approvals

A new way to think about case studies (that will build trust with more prospects, faster than ever)

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