WEBINAR

What 2025 Will Bring For The Customer Marketing Tech Landscape

Evan Huck

CEO | UserEvidence

Liz Richardson

CRO | Captivate Collective

New tools, bigger stakes, and more budget to play with

We surveyed 200+ CMA pros and analyzed 14 top vendors to bring you the first-ever Customer Marketing & Advocacy Tech Landscape Report. Now, we’re breaking down the biggest takeaways and brand new insights on the state of the technology landscape and the changing customer marketing role—so you can stay ahead of the curve.

The consolidation trend is real

"It's not about every single product anymore; we've narrowed it down to three or four key areas—customer content, references, and advocacy." — Aly McGue, Senior Customer Marketing Manager @ Databricks

Budget expectations show confidence (but scrutiny is high)

49% expect spending to remain the same, 36% anticipate budget increases, only 15% plan reductions

Trust and accountability matter more than features

"The number one red flag that I've seen the most in our industry is vaporware. Slideware that looks great on slides, but the product doesn't actually do it. Show me the product. Show me how it works in real life." — Ari Hoffman, Global Director of Customer Advocacy & Community @ Amplitude

In this webinar:

Welcome to the new era of customer marketing tech. So, how can you be sure you’re investing wisely for the biggest impact?

You’ll walk away knowing how to:

The first-ever data-backed analysis of the evolving customer marketing technology landscape

How AI is already reshaping the tools you use (and what’s coming next)

The top 3 priorities customer marketers should lock in for 2025

What 2025 Will Bring For The Customer Marketing Tech Landscape

Evan Huck

Liz Richardson

New tools, bigger stakes, and more budget to play with

The consolidation trend is real

"It's not about every single product anymore; we've narrowed it down to three or four key areas—customer content, references, and advocacy." — Aly McGue, Senior Customer Marketing Manager @ Databricks

Budget expectations show confidence (but scrutiny is high)

49% expect spending to remain the same, 36% anticipate budget increases, only 15% plan reductions

Trust and accountability matter more than features

"The number one red flag that I've seen the most in our industry is vaporware. Slideware that looks great on slides, but the product doesn't actually do it. Show me the product. Show me how it works in real life." — Ari Hoffman, Global Director of Customer Advocacy & Community @ Amplitude

In this webinar:

You’ll walk away knowing how to:

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