UserEvidence acquires Zealot: adds advocacy + references, backed by $7M in new funding

Run customer communities with staying power

UserEvidence replaces standalone community tools. Run private customer groups, events, and programs from one place.

Why most customer communities don’t last

They fall apart when tools are spread across teams, programs are one-off, and there’s no shared place to run them.

No structure for VIPs: Advocates are scattered across spreadsheets, lists, and inboxes

Programs feel ad hoc: CABs, ambassadors, and insiders run as one-off projects

Participation fades over time: Customers only hear from you when you need something

Feedback is fragmented: Every department has their own customer needs

No shared space: Your best customers lack a private place to connect with each other

Participation is hard to recognize: Recognition and perks aren’t tracked in one place

HOW IT WORKS

How Community keeps your best customers close

Curate your inner circle

Invite your top customers and organize them into segments (industry, product, persona, region, tier). Give each segment access to only the spaces that matter to them.

Create spaces that drive participation

Launch discussion threads, prompts, and Q&As that make it easy for members to contribute in minutes—not hours. Use moderation tools to keep it focused and safe.

Run programs and promote events (without the chaos)

Host a calendar of live and digital events for your advocate community: CAB sessions, product previews, office hours, AMAs with leadership, and launch briefings.

Activate and reward your members

Go beyond community with an advocate hub that powers engagements and rewards right alongside the forums.
Curate your inner circle
Invite your top customers and organize them into segments (industry, product, persona, region, tier). Give each segment access to only the spaces that matter to them.
Create spaces that drive participation
Launch discussion threads, prompts, and Q&As that make it easy for members to contribute in minutes—not hours. Use moderation tools to keep it focused and safe.
Run programs and promote events (without the chaos)
Host a calendar of live and digital events for your advocate community: CAB sessions, product previews, office hours, AMAs with leadership, and launch briefings.
Activate and reward your members
Go beyond community with an advocate hub that powers engagements and rewards right alongside the forums.

Community programs your team can run without duct tape​

Private advocate community​

Give your most engaged customers a private space for discussion, support, and feedback.

Structured insider and ambassador programs​

Create ongoing participation with your power users instead of one-off outreach.

Customer advisory boards​

Capture feedback continuously through prompts, discussions, and scheduled sessions.

Beta and launch programs​

Recruit testers, collect feedback faster, and keep launch insights in one place.

Executive AMAs and Q&As​

Give customers direct access to leadership in a way that stays controlled and private.

Community is one part of the UserEvidence platform​

Community gives your most engaged customers a dedicated place to participate. Advocacy and References extend that foundation with structured programs and deal workflows.

Evidence

Structured, reusable customer proof that shows buyers you’ve done this before with teams like theirs.

Advocacy​

A system for running structured customer programs without relying on one-off asks.

References​

A workflow for managing reference requests without slowing deals down or burning out customers.

Give your best customers a place to participate

Bring your most engaged customers together to run CABs, betas, and insider programs without spreadsheets, Slack chaos, or manual tracking.