UserEvidence acquires Zealot: adds advocacy + references, backed by $7M in new funding

Customer proof that actually gets used

Evidence gives your GTM team one place to find and use real customer proof in active deals, campaigns, and renewals.

Trusted by marketing teams for the biggest names in B2B

Every GTM team needs stronger evidence

You’re constantly recreating proof that already exists

Sales asks for case studies. Marketing scrambles for quotes. CS knows the stories but they live in Slack, Notion, and people’s heads. Evidence gives you one place to capture and reuse real customer proof without starting over every time.

Your best proof never shows up where decisions happen

Deals stall because buyers can’t see how teams like them succeeded. Evidence makes customer proof easy to find, easy to share, and easy to tailor to the moment.

Managing proof manually doesn’t scale past early growth

Spreadsheets, folders, and one-off decks break as soon as volume increases. Evidence replaces duct-taped workflows with something your whole GTM team can rely on.

Turn customer stories into usable evidence

Collect

Evidence doesn’t just collect feedback. It turns responses into proof your team can actually use in GTM conversations.

Curate

Evidence surfaces what matters and ignores the rest. You don’t need to decide what’s “good” up front. The product helps your team find it when it’s needed.

Share

Put proof where real work happens. Evidence is built to be used in live GTM work, not sit in a library.

Take an interactive product tour

Collect more customer feedback

  • Deliver surveys from UserEvidence via email, in-app, or wherever you can place a hyperlink. Automate throughout the customer journey for always-on surveying
  • Bring in existing reviews from third-party review apps like G2, TrustRadius, and more to round out your collection of customer evidence
  • All feedback gathered through UserEvidence is third-party verified research. Our check mark means you and your customers can trust what you’re sharing is real and accurate

Curate the best without added stress

  • Don’t spend hours sifting through responses manually. Easily filter and sort your feedback to find testimonials, ROI stats, charts, and more to use across your GTM efforts
  • Sentiment analysis automatically sorts testimonial responses by their positivity to show you the best ones right up front
  • UserEvidence creates quantifiable ROI stats in seconds that come straight from your customers, then you can filter them by segment to create hyper-specific proof points

Share for GTM success

  • Branded templates let you share your newly created marketing assets optimized for key channels like Linkedin, your website, and more
  • Create custom collections of customer evidence for specific industries, products, and competitors—all readily accessible for your team or prospects
  • Anonymize testimonials for customers who don’t want to be named. Don’t let privacy-focused industries stop you from getting the customer proof you need

Built for how GTM teams actually work

No one wants another tool or Google Chrome tab to log into. UserEvidence integrates with the tools your GTM team already uses everyday.

All evidence is third party verified

Trust is our currency. All customer evidence gathered in our platform is independently verified research. Our mark means anyone viewing a UserEvidence asset knows it isn’t made up.

Activate happy customers for more reviews

Based on survey responses, send your best customers over to review sites like G2 and TrustRadius to boost your presence. UserEvidence makes it easy to find customers willing to advocate for you publicly.

Anonymize reviews as needed

Don’t let privacy focused industries stop you from getting the customer evidence you need. Simply anonymize the testimonials and feedback you get, and remember its 3rd party verified by UserEvidence, so your visitors and prospects can trust its real.

How different GTM functions can
use Evidence

CONTENT CREATORS

Customer Marketing

Bothering internal teams and stitching Google Sheets together to manage everything takes way too much time. Use one platform to collect, manage, and share your best customer evidence.

Product Marketing

Finding new competitive intelligence and product stats takes too much time for every product marketer. Automate the collection of customer evidence so you can focus on more strategic work.

CONTENT USERS

Sales Enablement

Constantly asking for content on specific use cases and industries won’t make you any friends in marketing. Find the latest customer evidence in one place so you can easily share it with prospects.

Sales Leaders

Your sales team is tired of using (and reusing) the same generic testimonials for every conversation. Give your sellers verified product stats and ROI data to close the evidence gap with buyers.

Demand Generation

Running paid campaigns with generic claims doesn’t cut it anymore. Increase conversion with targeted customer evidence that looks just like your buyers and the companies they work at.

Capturing evidence for the biggest B2B companies

Eric Holland
Senior Product Marketing Manager, CureMint
“There’s nothing in my B2B world quite like survey day with UserEvidence. Instead of pulling my hair out for data and customer wins… I get to sit back, relax, and watch the gold rush.”
Udi Ledergor
Chief Evangelist, Gong
“UserEvidence helps Gong showcase the value our platform provides by generating high-quality customer proof. With the ability to scale content creation, we can dedicate more time to enabling our sellers and building relationships with advocates.”
photo of Lauren Alt Kishpaugh
Lauren Alt-Kishpaugh
VP of Marketing, Postal.io
“UserEvidence helps us 10x the output of a one person team by helping to collect, digest, organize and surface customer feedback and stats.”
photo of Charlotte Lilley
Charlotte Lilley
Head of Global Customer Marketing, Coupa
“Coupa customers are the best sellers we have. With thousands of customers across different product lines, industries, and geographies, we needed a solution that would enable us to leverage the voice of the customer at scale. UserEvidence enables our go-to-market team to put customers on the front lines of our messaging.”
Sam Swain
Senior Product Marketing Manager, BILL
“Love how quick and easy our sales or marketing teams can grab a stat or a metric to leverage in anything from a cold prospect email, a piece of marketing content, or even in a pitch deck to really show the power of our software, and what our customers really think about it.”
Meghan Keaney Anderson
VP of Marketing, Jasper.ai
“As one of the earliest companies making generative AI software for businesses, we know how valuable customer testimonials are in building trust in an emerging or rapidly changing field. UserEvidence helps us capture and leverage this customer feedback at scale. Happy customers have always been one of the strongest marketing channels, but heading into a time of significant change in the ways people discover businesses, it has never been more important.”
Turn happy customers
into your best sellers.