When a deal needs a reference, don’t let it become a bottleneck

UserEvidence helps you match the right customer to the right deal, coordinate requests automatically, and protect your advocates from burnout — so deals keep moving.

Why reference programs break when deals heat up

Without the right structure, reference requests create friction, stall momentum, and slow deals down when timing matters most.

Old Way

New Way

HOW IT WORKS

How references work in UserEvidence

Request a reference directly from the deal

Sales can request a reference directly from Salesforce, or in Slack, without chasing customer marketing or digging through docs.

Match the right customer to the deal

UserEvidence automatically surfaces the best-fit customer based on real signals like usage, sentiment, and past participation. Replace guesswork and tribal knowledge with clarity.

Coordinate the reference without the back-and-forth

Once the right customer is selected, UserEvidence handles scheduling and coordination automatically so deals don’t stall waiting on calendars.

Track reference impact

See how references influence revenue, deal velocity, and win rates. You can prove impact, not just activity.

Request a reference directly from the deal

Sales can request a reference directly from Salesforce, or in Slack, without chasing customer marketing or digging through docs.

Match the right customer to the deal

UserEvidence automatically surfaces the best-fit customer based on real signals like usage, sentiment, and past participation. Replace guesswork and tribal knowledge with clarity.

Coordinate the reference without the back-and-forth

Once the right customer is selected, UserEvidence handles scheduling and coordination automatically so deals don’t stall waiting on calendars.

Track reference impact

See how references influence revenue, deal velocity, and win rates. You can prove impact, not just activity.

How UserEvidence makes reference requests easier for everyone involved

Protect your advocates from burnout

Burnout scores help prevent over-asking the same customers by automatically lowering their match priority after recent reference activity.

Easy approvals if you need them

Let sales self-serve, or require approvals from customer success or marketing to match your ideal workflow.

Built-in rewards that feel thoughtful

Thank customers for helping using simple rewards or full gamified programs, because recognition matters.

References are one part of the UserEvidence platform

Evidence

Structured, reusable customer proof that shows buyers you’ve done this before with teams like theirs.

Advocacy

A system for running structured customer programs without relying on one-off asks.

Community

A private place for your best customers to stay close to your product and team.

Why teams trust UserEvidence

Reference programs should build confidence, not pressure. UserEvidence helps teams move deals faster while keeping customers engaged.

Book a demo

When a deal needs a reference, don’t let it become a bottleneck

Why reference programs break when deals heat up

Old Way

New Way

How references work in UserEvidence

Request a reference directly from the deal

Match the right customer to the deal

Coordinate the reference without the back-and-forth

Track reference impact

How UserEvidence makes reference requests easier for everyone involved

Protect your advocates from burnout​

Easy approvals if you need them

Built-in rewards that feel thoughtful

References are one part of the UserEvidence platform

Evidence

Advocacy

Community

Protect your advocates from burnout