The Evidence Gap:

Why Your Buyers Aren’t Convinced—And How To Win Them Over

We surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

Worksheets

Customer Marketing & Advocacy

Insights From 200+ Customer Marketers On How The Role Is Changing

Customer Marketing & Advocacy, Product Marketing

Building a Customer Evidence Program: Making Sure Your Hard-won Evidence Gets Used

Customer Marketing & Advocacy

The Customer Marketing Landscape Is Blowing Up—Here’s Why That’s a Good Thing

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