UserEvidence acquires Zealot: adds advocacy + references, backed by $7M in new funding
The Evidence Gap:
Why Your Buyers Aren’t Convinced—And How To Win Them Over

We surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

Three yellow signs labeled BUYERS, SELLERS, and MARKETERS stand on opposite sides of jagged purple chasms, visually showing a divide or separation between the groups.

Worksheets

The Future of GTM Depends on Customer Proof: UserEvidence Acquires Zealot and Raises Additional $7 Million

A person wearing a hat reads a newspaper with the headline HELP WANTED against a teal dotted background, with the UserEvidence logo above.

We Analyzed Over 100 Customer Marketing And Advocacy Job Postings. Here Are The Expectations (And Realities) Of The Roles.

A man in a suit stands at a podium with a microphone, holding a document. The background is bright yellow with a dotted pattern. The UserEvidence logo is in the top left corner.

The Ultimate Customer Survey Playbook

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