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2025 EDITION

The Evidence Gap: Why Buying Has Gotten Easier — But Selling Has Gotten Harder

We surveyed 811 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

The Evidence Gap:
Why Your Buyers Aren’t Convinced—And How To Win Them Over

We surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

Three yellow signs labeled BUYERS, SELLERS, and MARKETERS stand on opposite sides of jagged purple chasms, visually showing a divide or separation between the groups.

Worksheets
  • Product Marketing, Sales Enablement

Your 5 Step Process To Building A Competitive Evidence Library That Increases Win Rate

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  • Product Marketing, Sales Enablement

The End of the Case Study Era: Why GTM Teams Need Always-On Advocacy

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  • Product Marketing, Sales Enablement

New Guide & RFP Template: Why Advocacy Platforms Collapse After the Demo (And How to Evaluate Them Without Getting Burned)

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2025 Evidence Gap Report
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2025 CMA Landscape Report​
The first data-backed industry report
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New customer marketing playbooks every other week

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