The Evidence Gap:

Why Your Buyers Aren’t Convinced—And How To Win Them Over

We surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

Worksheets

Product Marketing

How Customer Evidence Changed My Approach to Product Launches (And Made Me a Better Product Marketer)

Customer Marketing & Advocacy

Insights From 200+ Customer Marketers On How The Role Is Changing

Customer Marketing & Advocacy, Product Marketing

Building a Customer Evidence Program: Making Sure Your Hard-won Evidence Gets Used

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