The Evidence Gap:

Why Your Buyers Aren’t Convinced—And How To Win Them Over

We surveyed 619 B2B buyers, sellers, and marketers to uncover the exact types of customer proof that actually build trust and boost buyer confidence.

Worksheets

Customer Marketing & Advocacy

We Analyzed Over 100 Customer Marketing And Advocacy Job Postings. Here Are The Expectations (And Realities) Of The Roles.

Customer Marketing & Advocacy, Product Marketing

The Ultimate Customer Survey Playbook

Customer Marketing & Advocacy

How Grammarly Scaled Their Customer Storytelling Engine (While Keeping The Team Lean)

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