Your customer stories are either outdated, buried, or way too long to use.
This session gives you a 90-day blueprint to fix it. You’ll learn how to close evidence gaps fast, collect credible proof at scale, and turn it into ready-to-use assets for sales plays, product launches, and campaigns—without drowning in one-off requests ever again.
A 30-60-90 day plan to build a high-impact customer evidence engine
Tips for surveying customers and collecting proof without burning bridges
Playbooks to turn raw feedback into ROI visuals, quote cards, and sales-ready slides
Advice on training teams, integrating with CRM, and building a culture of evidence
Hey, I’m Alex. I’ve been in product marketing for almost a decade for companies like Lessonly (acquired by Seismic) and Help Scout, and am now making customer marketing a huge part of my PMM program at UserEvidence. Follow along as I build our program out from top to bottom.
Mosey on over to The Outpost, where the best CMA practitioners are sharing their in-the-(tumble)weeds plays and tactics.
