Your favorite B2B marketing leaders will be in Jackson Hole this August. Will you?

Stop Scrambling. Start Scaling: How To Build An Impactful Customer Evidence Program in 90 Days

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Sales wants proof points. Leadership wants impact.

Your customer stories are either outdated, buried, or way too long to use.

This session gives you a 90-day blueprint to fix it. You’ll learn how to close evidence gaps fast, collect credible proof at scale, and turn it into ready-to-use assets for sales plays, product launches, and campaigns—without drowning in one-off requests ever again.

You’ll walk away with:

A 30-60-90 day plan to build a high-impact customer evidence engine

Tips for surveying customers and collecting proof without burning bridges

Playbooks to turn raw feedback into ROI visuals, quote cards, and sales-ready slides

Advice on training teams, integrating with CRM, and building a culture of evidence

Hey, I’m Alex. I’ve been in product marketing for almost a decade for companies like Lessonly (acquired by Seismic) and Help Scout, and am now making customer marketing a huge part of my PMM program at UserEvidence. Follow along as I build our program out from top to bottom.

Featured Presenter
Alex Eaton
Director, Product Marketing
UserEvidence