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Where Customer Marketers Trade What Works

Advocacy
  • Advocacy, Webinar

Build a Reference Program That Never Fulfills a Reference

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  • Advocacy, CMA Role Support

New Guide & RFP Template: Why Advocacy Platforms Collapse After the Demo (And How to Evaluate Them Without Getting Burned)

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  • Advocacy

How To Build an Advocacy Program That Actually Accelerates Deals

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  • Advocacy

Why the Future of Influencer Marketing is Really Advocacy Marketing

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2025 Evidence Gap Report
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2025 CMA Landscape Report​
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