UserEvidence acquires Zealot: adds advocacy + references, backed by $7M in new funding
Deeto helps teams log references and collect basic customer quotes. UserEvidence is the only platform that connects evidence, advocates, and references together.
Deeto helps teams track references and capture short customer clips, but it rarely fits into the day-to-day workflow. Integrations stall, adoption fades, and proof never makes it into the hands of sellers or CSMs when they need it.
So when a rep needs credible, ready-to-share proof for a specific product, segment, or competitor, there’s nothing to pull from.
UserEvidence closes that gap with verified, compliant proof that connects evidence, advocates, and references in one motion your GTM team can actually use.
If you just need a place to track references and collect a few testimonials, Deeto works fine.
If you want verified proof that connects to advocates, references, and measurable results across your GTM team, UserEvidence is the better fit.
Deeto tracks references and creates short customer clips but that’s where it stops. There’s no easy way for teams or leadership to see which proof drives revenue or how references influence deals. UserEvidence verifies and activates proof—connecting evidence, advocates, and references in one platform your GTM team actually uses.
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| Who it’s built for | Customer marketing teams managing references and testimonial content |
GTM teams (Sales, CS, PMM, Customer Marketing) that need verified proof and active advocates |
| AI purpose | Reactive — repurposes existing reviews and videos |
Active — captures, verifies, and routes the exact proof sellers need |
| System scope | Reference management + basic content creation |
Full system — connects verified evidence, advocates, and references in one motion |
| Content creation | Short testimonial clips and unverified stories |
Verified quotes, ROI stats, anonymized stories, research visuals, and microsite-ready assets |
| Time to value | ~4–5 months to ROI* |
<45 days to adoption*; ~1.3 months to ROI** |
| Strength | Simple setup for references and testimonials |
Verified, compliant proof with built-in advocacy and reference workflows |
| Limitation | Limited activation and verification workflows — lacks compliance and ROI visibility |
Expanding integrations across Slack, Salesforce, Highspot, and Seismic — built for scale |
| CAPABILITY |
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|---|---|---|
| Manage customer references |
 Basic tracking only |
 AI-assisted matching connects the right customer to each deal and tracks usage over time |
| Create customer content |
Basic testimonial videos and AI-written blurbs |
Captures, verifies, and activates multiple proof types (quotes, stats, anonymized stories) |
| Aggregate ROI data |
Basic anecdotal metrics |
Captures quantified ROI and aggregate insights teams can cite in sales cycles |
| Integration with GTM workflows |
Limited — Basic Slack and Salesforce integrations |
Embedded directly in Slack, Salesforce, Highspot, and Seismic |
| Verify and anonymize proof |
Basic approval workflows included — no anonymization or compliance controls |
Built-in compliance gates for blinded or named proof, plus full approval and routing automation |
| Activate proof across GTM |
Content stored, not used |
Verified evidence automatically tagged, shared, and measured across GTM team |
| Enterprise scalability |
Unproven in large-scale deployments |
Proven across enterprise-scale advocacy and reference programs |
| Third-party validation |
 Doesn’t include an independent verification layer |
Verified through UserEvidence’s trusted data-collection process — citation-ready |
| Activate and track advocates |
No advocate or reward workflows |
Segments and activates advocates through missions, rewards, and campaign tracking |
| Prevent reference burnout |
No visibility into usage |
Burnout scores and advocate health tracking |
Here’s what Deeto customers tell us when they switch to UserEvidence.
Salesforce integration failed, adoption dropped, and proof never reached sellers. References in spreadsheets aren’t evidence.
Deeto helped log names, but leadership still had no visibility into impact. No ROI data. No insight into which stories win deals.
Works for a few testimonials, but doesn’t scale to enterprise programs. No way to manage advocates, workflows, or burnout at scale.
Source: Independent survey of 185 customer marketing leaders (Captivate Collective, 2025 Customer Marketing Tech Landscape).
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| Survey respondents (n) | 16 |
35 |
| Average satisfaction (out of 10) | 9.1 |
9.3 |
| Onboarding implementation (out of 5) | 4.4 |
4.6 |
| Technical support experience (out of 5) | 4.2 |
4.6 |
| Product reliability (out of 5) | 4.3 |
4.5 |
| Product ease of use (out of 5) | 4.8 |
4.3 |
| Enterprise readiness (out of 5) | 3.8 |
4.7 |
UserEvidence brings advocates, evidence, and references together — so proof isn’t scattered across decks and Slack threads. It’s verified, organized, and ready the moment your team needs it.
