UserEvidence acquires Zealot: adds advocacy + references, backed by $7M in new funding
Influitive built the advocacy playbook a decade ago. UserEvidence connects advocates, references, and customer proof in one platform, right inside the tools your team already uses every day.
Influitive pioneered advocacy communities but its portal-first model now emphasizes log-ins and activity stats more than usable proof.
Programs demand constant admin, and advocates often engage for points or swag instead of genuine recognition. Participation looks busy but it rarely moves pipeline.
If you want a community portal built on points, badges, and rewards, Influitive can work.
If you want to activate advocates and communities—with proof, references, and evidence in one place your team already uses—UserEvidence is what you’re looking for.
UserEvidence brings advocates, references, and third-party-verified proof together—embedded directly in Slack, Salesforce, Highspot, Seismic, and email—so teams don’t have to manage another portal.
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| Who it’s built for | Advocacy and community managers running destination programs |
GTM teams (Sales, CS, PMM, Customer Marketing) + advocacy/community managers |
| Motion | Community engagement and gamified participation |
Advocates, references, evidence, and communities embedded where GTM teams already work. |
| Time to value | 9–11 months*, dependent on building a large, active community |
<45 days to adoption*; 1.3 months to ROI** |
| Strength | Pioneered community advocacy and proven at driving participation |
Delivers proof, advocates, references — plus advocate community programs |
| Limitation | Portal log-ins, gamification, and points drive vanity metrics; requires heavy admin to sustain |
Young, fast-moving roadmap; core flows live today, deeper embeds expanding weekly |
| CAPABILITY |
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| Advocate and customer community hubs |
 Supports destination-style community hubs with gamification |
Supports Slack- and hub-based advocate communities designed with gamification |
| Embedded advocacy |
 Requires community log-in |
Requests surface in the tools teams already use |
| Advocate burnout tracking |
Limited visibility |
Automated fatigue tracking + content deflection to protect advocates |
| Reference management |
Buried in a gamified hub, hard for reps to use |
One-click fulfillment + proactive AI matching in-flow |
| Deal-stage activation |
Manual campaigns run by admins |
AI-matched customers surfaced at the right moment |
| Sales & CS access |
 Proof sits in portals, hard to access in flow |
Embedded in Slack, Salesforce, Highspot, Seismic, email, in-product |
| Testimonial and quote creation |
No built-in capture |
Verified, sales-ready quotes and testimonials |
| Statistical proof and ROI outcomes |
None |
Scalable statistical proof from your customer base (ROI, usage, outcomes) |
Here’s how customers describe what it’s like to use Influitive after years of shifting focus and investment.
proof sits behind log-ins, disconnected from Sales and CS
advocates engage for points and rewards, not meaningful impact
programs take constant work to sustain and drag ROI to 9–11 months
Source: *Independent survey of 185 customer marketing leaders (Captivate Collective, 2025 Customer Marketing Tech Landscape) and **UserEvidence customer survey (October 2025).
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| Survey respondents (n) | 57 |
35 |
| Average satisfaction (out of 10) | 7.1 |
8.8 |
| Ease of use (out of 5) | 3.5 |
4.3 |
| Customer success (out of 5) | 4.3 |
4.7 |
| Product reliability (out of 5) | 3.8 |
4.5 |
| Time to ROI | 9–11 months* |
1.3 months to ROI** |
