There’s the customer evidence marketers think is most valuable, and there’s the customer evidence buyers think is most valuable—and they are not the same. If you’re a marketing leader who wants to source and create the most powerful proof for your would-be buyers, this report will show you where that sweet spot lies.
Highline felt like chicken soup for the soul — especially in marketing right now. It was energizing in a way most conferences aren’t.
The 1:1 conversations are always the best part of any event I’ve been to. And the quality of the 1:1 conversations here was elite.
I’ve been to a number of marketing conferences over the years. Highline blew them all out of the water.
At its core, marketing is about making a human connection. The first iteration of Highline was a masterclass in marketing to marketers. Highline was their proof.
Highline wasn’t an event. It wasn’t an experience. It was a feeling. A reminder that what we do in customer marketing and advocacy truly matters.
I’ll be honest: events are usually tough for me. As an introvert, they can feel draining and uncomfortable. But UserEvidence’s Highline conference was different — the people were open and welcoming, the setting encouraged reflection instead of endless grind, and it left a lasting mark.
Laughs, rafts, and craft — what more could a marketer ask for? Thank you UserEvidence and your incredible team for putting on an event that truly broke the mold and set a new bar for B2B marketing conferences.
“It’s extremely hard to produce an event that actually brings people together in a meaningful way. This wasn’t about being different for the sake of it — it was about prioritizing the experience over everything else. And most importantly, the people in the room.”
Highline was different from the start. Conversations began casually and somehow drifted into what you’re actually working on — and what really matters. It catches you off guard because it’s real.
I walked away with more notes than from any conference I’ve ever attended, and more importantly, a new circle of peers I know I can lean on for guidance, ideas, and sanity checks.
Hot damn, Highline. I had no idea Jackson Hole could be this much fun — or so beautiful. The UserEvidence crew packed two days with networking, adventures, and ridiculously good food. And of course, the people — I made new friends and saw some of my favorites.
Location was definitely a draw + the vetted process for other attendees ensured valuable networking. Content hit the mark: Talks were highly actionable, authentic, and focused on solving real problems—not just promoting UserEvidence.
Mosey on over to The Outpost, where the best CMA practitioners are sharing their in-the-(tumble)weeds plays and tactics.
