2026

CMA Salary & Career Benchmark Report

Your pay. Your ambitions. Your challenges. Finally, a way to benchmark it all against your peers.

69%

said they’re being perceived as more strategic than ever before.

And we finally have the data to piece together the real story: what’s setting up the best CMA folks for success?

Pay

The larger the immediate team, the higher the salary band.

Opportunity

78% want to advance. Only 12% have a path.

Buy-In

CMAs with cross-functional champions are twice as likely to report their function is viewed as strategic

Collaboration

60% said cross-functional collaboration has been the #1 career skill to date, but the data revealed a surprising gap that most teams are missing.

What's inside

Hundreds of data points, one complete picture

The full report goes deeper on every finding. We’re talking interactive data, cross-tabs, and a clear call to action for both CMA practitioners and GTM leaders alike.

The Salary Landscape

Full salary distribution
How experience and team size move the needle
Bonus eligibility and payout breakdowns

The Structural Tensions

The Advancement Gap: Why the majority have no clear path
The Champion Problem: Who’s (not) in your corner
The Impact/Attribution Blind Spot
The Sales Paradox: High demand, low alignment
The AI Reckoning: We’re at a tipping point

The Call

Action steps for practitioners and marketing leaders
The Champion Problem: Who’s (not) in your corner