302 marketing leaders sounded off on how they're vibe coding.
We partnered with chiefmartec’s Scott Brinker to research and map how vibe coding is reshaping what marketing teams build, what they buy, and what they do next.
For most of marketing’s history, building something custom meant writing a ticket, waiting on a sprint, and hoping the engineers had a slow week. Not anymore.
In under 12 months, AI code generation went from a fringe experiment to a mainstream practice inside marketing organizations. Teams are building their own dashboards, automations, integrations, and internal tools without touching a line of code themselves. They’re replacing vendors. They’re changing how they hire.
“The arc we see is that people start out saying, ‘We’re going to conquer the world with this.’ Once they get deeper into it, they learn it’s a non-trivial undertaking. But after getting past that hump, they start to unlock tremendous benefit.”
This is the first quantitative benchmark of what marketing teams are building, who’s building it, what governance they’ve put in place, and what separates the high performers from the rest.
Get the data your team needs to make smart calls on vibe coding before your competitors do.
Mosey on over to The Outpost, where the best CMA practitioners are sharing their in-the-(tumble)weeds plays and tactics.
