Problem/Solution/Impact. Let’s get real: our eyes glaze over at the current plug-and-chug case study formula–which means our prospects’ do, too. I’m going to share a much-needed refresh for the tired case study formula that will actually tell a story that will turn your skeptical prospects into happy customers, and give away some of my best tips for getting 20x more content out of 1 case study project (because let’s be real–if you’re going to spend 6+ months on it, you’d better walk away with more than just 1 PDF).
Hey, I’m Alex. I’ve been in product marketing for almost a decade for companies like Lessonly (acquired by Seismic) and Help Scout, and am now making customer marketing a huge part of my PMM program at UserEvidence. Follow along as I build our program out from top to bottom.
Mosey on over to The Outpost, where the best CMA practitioners are sharing their in-the-(tumble)weeds plays and tactics.
