A bi-weekly newsletter where I share my biggest hits and get honest about my misses as a first-time VP of Marketing.
I just stepped into my first VP of Marketing role, and everything got bigger overnight.
Bigger expectations. Bigger scope. Bigger pressure to actually drive pipeline.
This newsletter is where I think through that in real time. Not just what we’re doing, but how I’m learning to operate at this level: What’s clicking, what’s unclear, and where I’m pushing to get better.
Mosey on over to The Outpost, where the best CMA practitioners are sharing their in-the-(tumble)weeds plays and tactics.