WEBINAR

6 Reasons Your Customer Surveys Aren't Getting You The Evidence You Need

Alex Eaton

Director Of Product Marketing

Austin Olea

Sr. Research Lead

Customer surveys can be a goldmine… if you can get responses.

Buyers need statistical proof

72% of buyers say a statistically significant ROI business case is important. A survey gets you the aggregate ROI data you need, fast.

Buyers don't need a logo

Blind-but-verified testimonials are trusted nearly as much as named ones (60% vs. 64%). A perfect reason to opt for a survey for quick and impactful proof.

The approvals bottleneck is real

47% of marketers say getting access to customers is their biggest challenge in creating evidence. Surveys become the most practical way to gather real evidence without burning goodwill.

In this webinar:

You’ll get a tactical teardown of the most common customer surveying mistakes, and the simple fixes that make a massive difference.

You’ll walk away knowing how to:

A plug-and-play checklist for every customer survey

How to write questions that spark real stories—not yes/no yawns

Tips to actually get responses (incentives, timing, marketing)

The biggest do’s and don’ts from 100+ surveys run by our Head of Research

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