WEBINAR

I Cracked The Code On Measuring The Revenue Impact of Customer Evidence

Emily Coleman

Sr. Manager of Customer Marketing & Advocacy, LaunchDarkly

When Emily revamped their customer evidence library within Highspot last year, she made a point to build measurement into her system.

And what she found was massive for her program.

More visibility = More use

Reps were 1.7x more likely to mention customer proof on a sales call if they viewed it in her customer evidence library

Top consumers discussed proof

Top consumers in their enterprise sales segment discussed proof points 61% more often

Training changed the game

Reps who attended a training on how to utilize the proof points within Highspot engaged with 2x more unique assets

In this webinar:

You don’t need a vendor to build your measurement model for you. You need a philosophical framework that lets you create your own attribution story—one that’s defensible, repeatable, and actually gets you promoted in 2026.

You’ll walk away knowing how to:

Stop waiting for the perfect dashboard
Build your own attribution model using the tools you already have—no engineering support required.

Connect customer evidence to revenue outcomes
Prove which assets move deals forward and which ones are just taking up space in your content library.

Use behavior data to tell a story execs actually believe
Learn how to stack signals from multiple sources into a narrative that holds up under scrutiny.

Turn anecdotal wins into a repeatable measurement system
Create a framework you can run quarter after quarter to show momentum, not just one-off results.

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