302 marketing leaders sounded off on how they're vibe coding.
GRAB THE REPORT
logo of UE in dark text
logo of UE in white text
LOG IN
BOOK DEMO
WEBINAR

What 2025 Will Bring For The Customer Marketing Tech Landscape

  • Tuesday, April 8, 2025
  • 12:30PM ET
Evan Huck

Evan Huck

CEO | UserEvidence

LinkedIn
Liz Richardson

Liz Richardson

CRO | Captivate Collective

LinkedIn

In this webinar:

Welcome to the new era of customer marketing tech. So, how can you be sure you’re investing wisely for the biggest impact?

You’ll walk away knowing how to:

Check

The first-ever data-backed analysis of the evolving customer marketing technology landscape

Check

How AI is already reshaping the tools you use (and what’s coming next)

Check

The top 3 priorities customer marketers should lock in for 2025

Related resources
  • Marketing Leadership, Product Marketing

Vibe Code Check: 300+ Marketing Leaders on How AI Code Generation Is Empowering Their Teams

Read More
  • CMA Role Support, Marketing Leadership

Vibe Code Check: 300+ Marketing Leaders on How AI Code Generation Is Empowering Their Teams

Read More
  • CMA Role Support, Customer Marketing

Customer Marketers: Here’s What Your Sales Team Wishes They Could Tell You

Read More
  • CMA Role Support, Customer Marketing

Mending The Advancement Gap

Read More
  • Customer Marketing

The Customer Marketing and Advocacy Salary & Career Benchmark Report

Read More
  • CMA Role Support, Customer Marketing

My Manager Told Me to Be More Cross-Functional. I Didn’t Stop Until I’d Built the Whole Playbook.

Read More
  • Customer Evidence Library, Customer Marketing, Marketing Leadership, Product Marketing

We A/B Tested to Find the Social Proof That Actually Drives Conversion

Read More
  • Advocacy, Customer Marketing

I Built A Customer Awards Program That Gave Me Access To Our Most Elusive Customers

Read More
  • Marketing Leadership

We’re In The Age Of Trust. Here’s How Marketers Should Respond In 2026.

Read More
  • CMA Role Support, Customer Marketing, Marketing Leadership, Product Marketing

How 4 B2B Marketing Teams Are Using AI to Scale Customer Proof

Read More
Blind but verified
  • CMA Role Support, Customer Evidence Library, Customer Marketing

How to Prove Your Customer Evidence Program Is Actually Working

Read More
  • Customer Marketing

What’s The Hidden Cost of Managing Customer Advocates In Spreadsheets?

Read More
  • CMA Role Support, Customer Evidence Library, Customer Marketing

I Cracked The Code On Measuring The Revenue Impact of Customer Evidence

Read More
  • Advocacy, Customer Marketing

I Built A Reference Program That Negated The Need For References

Read More
  • Customer Advisory Boards, Customer Marketing

I Found The Perfect Way To Run A Virtual CAB

Read More
  • Marketing Leadership, Product Marketing

The End of the Case Study Era: Why GTM Teams Need Always-On Advocacy

Read More
  • Customer Advisory Boards, Customer Marketing, Product Marketing

How to Build a Customer Advisory Board That Drives Retention, Expansion & Advocacy

Read More
  • Advocacy, Customer Marketing, Marketing Leadership, Product Marketing

How to Evaluate Customer Advocacy Platforms

Read More
  • Customer Marketing, Customer Surveying, Product Marketing

6 Reasons Your Customer Surveys Aren’t Getting You The Evidence You Need

Read More
  • Case Studies and Customer Stories, Customer Marketing

How To Build a Winning Case Study That Converts Prospects Into Buyers

Read More
  • Customer Evidence Library, Customer Marketing, Product Marketing

Stop Scrambling. Start Scaling: How To Build An Impactful Customer Evidence Program in 90 Days

Read More
  • Advocacy, CMA Role Support, Product Marketing

New Guide & RFP Template: Why Advocacy Platforms Collapse After the Demo (And How to Evaluate Them Without Getting Burned)

Read More
  • Customer Marketing

Where To Start With UserEvidence

Read More
  • Customer Advisory Boards, Customer Marketing, Marketing Leadership

What Most Teams Get Wrong About Customer Advisory Boards

Read More
  • Blind-But-Verified Proof, Customer Marketing, Marketing Leadership, Product Marketing

Blind-But-Verified: The Customer Evidence Your 2026 Strategy Needs

Read More
Blind but verified
  • Customer Evidence Library, Customer Marketing, Marketing Leadership, Product Marketing

Case Studies Had Their Run. In 2026? It’s Going To Be All About Customer Evidence.

Read More
  • CMA Role Support, Product Marketing

How to Inject Customer Proof Into Your Messaging and Positioning (and Then Get Your Sales Team to Actually Use It)

Read More
  • Marketing Leadership

The Future of GTM Depends on Customer Proof: UserEvidence Acquires Zealot and Raises Additional $7 Million

Read More
  • Marketing Leadership

What Breaks Without Customer Proof?

Read More
  • Marketing Leadership

How Recorded Future Used Long-Form Research Content to Close Deals

Read More
A person wearing a hat reads a newspaper with the headline HELP WANTED against a teal dotted background, with the UserEvidence logo above.
  • CMA Role Support, Marketing Leadership

We Analyzed Over 100 Customer Marketing And Advocacy Job Postings. Here Are The Expectations (And Realities) Of The Roles.

Read More
  • Customer Marketing, Marketing Leadership, Product Marketing

The Evidence Gap 2025

Read More
  • Case Studies and Customer Stories, Customer Marketing, Product Marketing

The 2-part Formula That Most Marketers Miss

Read More
  • Case Studies and Customer Stories, Customer Marketing, Product Marketing

The Key To Getting The Best Customer Stories

Read More
A woman gestures while speaking on the Evidently with Mark Huber show. Bold text reads It SAVED LIVES! and a label says TARA PANU. The background is dark blue and teal.
  • Marketing Leadership

Marketing When the Stakes Are Life and Death

Dive In
  • Marketing Leadership, Product Marketing

How Julien Sauvage Builds Positioning That Actually Works

Dive In
  • Customer Evidence Library, Customer Marketing, Marketing Leadership, Product Marketing

How Superhuman Scaled Their Customer Storytelling Engine (While Keeping The Team Lean)

Read More
  • Case Studies and Customer Stories, Customer Marketing, Marketing Leadership, Product Marketing

How Grammarly Rewrote Their Customer Story Playbook

Dive In
  • Marketing Leadership

What My CEO Really Thinks About Marketing

Dive In
  • Marketing Leadership

What I Learned From 3 Original Research Projects That Actually Worked

Read More
  • Marketing Leadership

The Real Story Behind Evan Huck’s Career

Dive In
  • Marketing Leadership

Episode 2 of The Long Game with Evan Huck

Dive In
  • CMA Role Support, Customer Marketing, Marketing Leadership

Insights From 200+ Customer Marketers On How The Role Is Changing

Read More
  • Marketing Leadership

Episode 1 of The Long Game with Evan Huck

Dive In
  • Marketing Leadership

The 3 Ways Your Marketing Team Needs To Be Using AI

Read More
  • CMA Role Support, Marketing Leadership

The Customer Marketing Landscape Is Blowing Up—Here’s Why That’s a Good Thing

Read More
  • Customer Evidence Library, Customer Marketing, Product Marketing

Building a Customer Evidence Program: How To Build Your Customer Evidence Library

Read More
  • Marketing Leadership

Is AI a Trust-Killer or Trust-Accelerator?

Read More
  • Marketing Leadership

How To Build Signal-based Marketing Plays

Read More
  • Case Studies and Customer Stories, Customer Marketing, Marketing Leadership, Product Marketing

5 Brands Thinking Differently About Case Studies and Nailing It

Read More
  • Marketing Leadership, Product Marketing

This Is How You Differentiate in a Saturated Market With Peter Mahoney @ GoTo

Dive In
  • Marketing Leadership

Is Gating Your Content Hurting Buyer Trust?

Read More
  • Marketing Leadership, Product Marketing

How To Get C-Suite Buy-In for Non-Measurable Marketing With Mac Reddin @ Commsor

Dive In
  • Marketing Leadership

Which Channels Should I Prioritize This Year?

Read More
  • Customer Marketing, Marketing Leadership, Product Marketing

Who the Heck Owns Customer Evidence? (If You Can’t Answer This In Your Org…Give This A Read)

Read More
  • Marketing Leadership, Product Marketing

How Do You Measure the Success of Marketing Experiments? With Pranav Piyush @ Paramark

Dive In
  • Blind-But-Verified Proof, Customer Marketing, Product Marketing

What To Do When Your Customers Won’t Go On The Record

Read More
  • Marketing Leadership

We’re Forgetting This Crucial Piece of Building Buyer Trust

Read More
  • Marketing Leadership, Product Marketing

Say “NO” to Your CEO (Without Getting Fired) With Natalie Marcotullio @ Navattic

Dive In
  • Customer Marketing, Marketing Leadership, Product Marketing

How to Build Trust With the Most Skeptical B2B Buyers

Read More
  • Marketing Leadership

The Best Way To Beat Out Buyer Skepticism

Read More
  • CMA Role Support, Customer Marketing, Marketing Leadership

Bitly’s Formula for Measuring The Impact of Customer Marketing

Read More
  • Marketing Leadership, Product Marketing

Market the Problem, Not the Solution With Brendan Hufford @ Growth Sprints

Dive In
  • Marketing Leadership

How We Created Our Original Research Report (That Got 700 Downloads in 30 Days)

Read More
  • Marketing Leadership

Episode Three of The Long Game with Dave Gerhardt

Dive In
  • Marketing Leadership

What’s the Real Impact of Original Research?

Read More
  • Case Studies and Customer Stories, Customer Marketing

4 Impactful Things You Can Do While That Case Study Is Stalled

Read More
  • Marketing Leadership

How To Create Impact While Inheriting A Marketing Program with Chelsea Castle @ Close

Dive In
  • Marketing Leadership

Episode Two of The Long Game with Dave Gerhardt

Dive In
  • Marketing Leadership

What Effective Content Distribution Actually Looks Like with Ross Simmonds @ Foundation

Dive In
  • Marketing Leadership

Episode One of The Long Game with Dave Gerhardt

Dive In
  • CMA Role Support, Customer Evidence Library, Product Marketing

How to Make Sure Your Hard-Won Customer Evidence Gets Used

Read More
  • Advocacy, Customer Marketing, Marketing Leadership

How To Build an Advocacy Program That Actually Accelerates Deals

Read More
  • Marketing Leadership

Our Downloads Plateaued…What’s Next?

Read More
  • Customer Marketing, Marketing Leadership, Product Marketing

Finding Customer Evidence In Unexpected Places with Kaylee Edmondson, Founder @ DemandLoops

Dive In
  • Marketing Leadership

When Does AI Hurt Your SDRs?

Read More
  • CMA Role Support, Customer Marketing, Marketing Leadership, Product Marketing

5 Tips from Customer Marketing Leaders at Gong, Tipalti, and Trellix on Creating Major Impact

Read More
  • Marketing Leadership

What NOT to do as a CMO with Amrita Mathur, VP of Marketing @ Zapier

Dive In
  • Marketing Leadership, Product Marketing

Steal Our Playbook: How Our Sales Team Uses UserEvidence To Boost Win Rates

Read More
  • Customer Marketing, Customer Surveying, Product Marketing

How Many Of These Common Survey Mistakes Are You Making?

Read More
  • Marketing Leadership, Product Marketing

Is a Major Product Pivot Death for a Brand?

Read More
  • Marketing Leadership

Breaking Down the SDR Problem With Kyle Coleman, CMO @ Copy.ai

Dive In
  • Blind-But-Verified Proof, Marketing Leadership, Product Marketing

Your ROI Isn’t Effective Anymore (Here’s What You Can Do About It)

Read More
  • Marketing Leadership

The Brand Crisis That’s Lengthening Your Sales Cycle

Read More
  • Marketing Leadership

The Consumer Trust Problem Is So Bad That The Government Is Getting Involved

Read More
  • Marketing Leadership, Product Marketing

The Marketing Playbook for Category Creation With Jess Cook, Head of Content @ Island

Dive In
  • Blind-But-Verified Proof, Customer Marketing, Marketing Leadership, Product Marketing

The #1 Reason B2B Deals Are Stalling

Read More
  • Marketing Leadership

What Customer Obsession Is (And What It Isn’t) with Jill Rowley

Read More
  • CMA Role Support, Customer Marketing, Marketing Leadership, Product Marketing

How Tara Robertson, CMO @ Bitly, Scales Customer Marketing for Maximum Impact

Dive In
  • Marketing Leadership

Don’t Play It Safe With Your Content POV

Read More
  • Marketing Leadership

Proving Marketing’s Impact Is More Than Justifying Spend

Read More
  • Customer Marketing, Customer Surveying, Product Marketing

How to Launch Customer Surveys That Actually Get Responses

Read More
  • Marketing Leadership

Adam McQueen: Senior Manager, Content & Community @ Klue

Dive In
  • Customer Evidence Library, Marketing Leadership, Product Marketing

Building and Scaling Customer Evidence Programs

Read More
  • Marketing Leadership

Don’t Confuse Demand Creation With Brand Awareness

Read More
  • Customer Marketing, Customer Surveying, Product Marketing

Your Survey Isn’t Getting Responses? Here’s What to Do

Read More
  • Marketing Leadership

Sidney Waterfall: SVP, GTM Strategy @ Passetto

Dive In
  • Customer Marketing, Marketing Leadership

Customer Obsession Has Gone Too Far

Read More
  • Marketing Leadership

Brooklin Nash: Co-Founder @ Beam Content

Dive In

Build a more impactful customer marketing & advocacy program, one week at a time. Subscribe to The Outpost to learn with us in real time.

He probably shouldn’t send this. Join Alex Eaton as he shares his real-time struggles, challenges, and wins as a first-time VP of marketing, every other week. Subscribe to Evidently

Platform
Generate customer evidence
Advocacy
Activate your customers
AI at UserEvidence
Scale without losing trust
ROI Studies
Generate customer evidence
Research Content
Original thought leadership
Integrations
Connect with your tech stack
Trust Center
Security at UserEvidence
Product Marketing
Back up product claims with evidence
Sales Enablement
Create a customer evidence library
Customer Marketing
Become a customer evidence machine
Sales Leaders
Boost buyer confidence and win rates
Demand Generation
Increase conversion with customer evidence
Customer Success
Get in front of churn before it's too late
Cybersecurity
Scale proof even in regulated industries
Customer Stories
See what our customers say
Research Library
Verified customer evidence
Customer Use Cases
Look at UserEvidence in the wild
The Outpost
Customer marketing playbooks & frameworks
Content Hub
The best content we have
Blogs
Real lessons from practitioners
Webinars
On-demand sessions that teach
Guides, Reports, & Worksheets
Practical resources that work
Podcasts
Conversations that make you think
Demo Ranch
Clickable product tours
About
Learn about our roots
Careers
Come join our crew
LOG IN
BOOK DEMO