302 marketing leaders sounded off on how they're vibe coding.
VP of Customer Marketing, Freshworks
When Kevin set out to create Freshworks’ first customer awards program, he knew it couldn’t be a one-off campaign. He wanted it to have bigger impact than that. And… it did. In its first year, the program drove:
How to structure award categories around outcomes, not just products. Design your program to generate the evidence and use cases your team actually needs
Why submissions aren’t the real metric. A handful of strong nominations from recognizable brands beats 50 mediocre ones every time
How to get internal buy-in when your CMO is demand-focused. The long-tail argument for customer marketing — and how to make it land
How to use your awards program as a year-round story pipeline. Every nomination, winner or not, is a customer story waiting to happen
What a surprise-and-delight activation actually looks like. From microsites to F1 sponsorships, Kevin’s sharing what’s worth the investment and what isn’t
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