What types of social proof are winning on homepages, pricing pages, and paid LPs. We’ll show real tests, real patterns, and what teams in SaaS and fintech are doing differently right now.
How to use “cost signaling” to understand what works. The harder something is to fake, the more people trust it. We’ll show you how that plays out and how to apply it without overhauling your entire site.
How do uplevel your conventional logo bars or testimonials. Most teams already have the raw materials, they’re just underperforming. We’ll walk through simple “do this, not that” ways to turn low-impact logos and testimonials into something that actually builds trust.