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WEBINAR

We A/B Tested to Find the Social Proof That Actually Drives Conversion

Alex Eaton

Alex Eaton

VP of Marketing @ UserEvidence

LinkedIn
Casey Hill

Casey Hill

CMO @ DoWhatWorks

LinkedIn

In this webinar:

Social proof doesn’t hit the same way it used to. The big logos, polished testimonials, and massive case studies that worked 10 years ago can actually hurt you today. Is a 4.2 rating helping, or raising questions? Do people even register the logo bar on your homepage anymore?

In this session, we’ll break down what’s actually working right now. We’re pulling from real A/B test data (via DoWhatWorks) and pairing it with one of the largest datasets of third-party customer proof (UserEvidence). No guesses in this session, just what the real data is showing.

You’ll walk away knowing how to:

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What types of social proof are winning on homepages, pricing pages, and paid LPs. We’ll show real tests, real patterns, and what teams in SaaS and fintech are doing differently right now.

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How to use “cost signaling” to understand what works. The harder something is to fake, the more people trust it. We’ll show you how that plays out and how to apply it without overhauling your entire site.

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How do uplevel your conventional logo bars or testimonials. Most teams already have the raw materials, they’re just underperforming. We’ll walk through simple “do this, not that” ways to turn low-impact logos and testimonials into something that actually builds trust.

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